Blog

Blog

  • Writing

    Het verhaal achter het sentiment-algoritme

    - by Rutger Verhoeven

    We zijn inmiddels ruim 3 jaar onderweg met het content analytics systeem SmartOcto.com. We helpen steeds meer gerenommeerde partijen in het content marketing en media…

  • jobs

    Bigdata Hacker / BigData Software Engineer

    - by Peter Ruijter

    We are looking for experienced colleagues for the development and optimization of SmartOcto. Smart people that like to explore the edges of data engineering, social platforms and technology !

  • Writing

    Content Marketeers met lef gezocht!

    - by Rutger Verhoeven

    Wie durft het aan om echt data gedreven te werken in het online domein… Voordat ik de uitdaging verder toelicht wil ik kort inzoomen op 3 interessante trends die op dit moment zichtbaar zijn in de content marketing industrie.

  • Writing

    Measure what matters

    - by Erik van Heeswijk

    It is a big problem in the content industry; how to measure the impact of stories? What is the right way to count, and what is the best fit with your strategy. There are a lot of possible approaches to this (read our blog Every Story Counts), but the key tip is: be consistent with your strategy. Let me give you an example.

  • smartocto

    The Allegory of the Octopus

    - by Erik van Heeswijk

    For us it makes perfect sense, but a lot of the people ask us: why call an editorial analytics system after this mysterious sea creature, the octopus? Aha! Glad you asked! This question gives us the perfect excuse to write a clever listicle of 10. Here we go!