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Content Marketeers met lef gezocht!
-Wie durft het aan om echt data gedreven te werken in het online domein… Voordat ik de uitdaging verder toelicht wil ik kort inzoomen op 3 interessante trends die op dit moment zichtbaar zijn in de content marketing industrie.
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Measure what matters
-It is a big problem in the content industry; how to measure the impact of stories? What is the right way to count, and what is the best fit with your strategy. There are a lot of possible approaches to this (read our blog Every Story Counts), but the key tip is: be consistent with your strategy. Let me give you an example.
The Allegory of the Octopus
-For us it makes perfect sense, but a lot of the people ask us: why call an editorial analytics system after this mysterious sea creature, the octopus? Aha! Glad you asked! This question gives us the perfect excuse to write a clever listicle of 10. Here we go!
The quest of SmartOcto video…
-Nowadays video gets more important y the day, and often the same video gets streamed on the web, in the app, on Youtube or on Facebook. To do that effectively, we need an omnichannel view in real time, and SmartOcto is working on that. Even more, it calculates the best boosters for every video, and gives you easy suggestions on how to act!
Learn more about our Cartoon Characters
-For all of you that have been following our stories and joining in on a variety of topics and conversations related to content strategy, digital transformation, data analytics, editorial decisioning, real time insights and all the subjects that lay in the peripheries of that, you must have noted that we enrich our blog posts with cartoons. In the post More than a 1000 words I’ve introduced the different characters briefly. In this one I will describe them more thoroughly.