Our stories
The great shift: from trust me to show me
June 14, 2022 by Rutger Verhoeven

Book review: All the news that's fit to click
June 6, 2022 by Erik van Heeswijk

The great shift: from product to service
June 1, 2022 by Rutger Verhoeven

Inventing smartify: how our Labs team did it
May 20, 2022 by Goran Milovanovic

Dmitry Shishkin: 5 years into the user needs story
May 17, 2022 by Dmitry Shishkin

Server side tracking explained
April 22, 2022 by Em Kuntze

The 7 year itch: are our founding fathers still ‘in love’?
April 14, 2022 by Eveline de Boer

Why positive news should have your attention
April 4, 2022 by Rutger Verhoeven

Reaching Gen Z: TikTok tips for newsrooms
March 29, 2022 by Eveline de Boer

Data study: engagement on mobile vs desktop
March 25, 2022 by Em Kuntze

Part 3: The future of editorial analytics
Feb. 21, 2022 by Erik van Heeswijk

Part 2: How does smartify work?
Feb. 16, 2022 by Rutger Verhoeven

Part 1: What is smartify?
Feb. 4, 2022 by Rutger Verhoeven

What’s up with Google Analytics’ GDPR?
Feb. 1, 2022 by Eveline de Boer

5 tips to create distinctive longtail journalism content
Dec. 23, 2021 by Eveline de Boer

2021: the year the user was finally put front and centre
Dec. 14, 2021 by Danique Roefs

How to introduce a data inspired culture to the newsroom
Dec. 1, 2021 by Erik van Heeswijk

Why connecting with your audience is key for engagement
Oct. 19, 2021 by Rutger Verhoeven

7 ways to create more engaging content
Oct. 4, 2021 by Rutger Verhoeven

How to compare data analytics tools
Sept. 13, 2021 by Erik van Heeswijk

Using smart notifications as a Newsroom Nanny
Sept. 1, 2021 by Rutger Verhoeven

Making content analytics data actionable
Aug. 30, 2021 by Jacqueline Woudstra

Why you should choose editorial over generic analytics
Aug. 20, 2021 by Jacqueline Woudstra

Why a great content marketing strategy beats third party cookies
June 23, 2021 by Jacqueline Woudstra

User needs: in defence of 'Update me'
May 3, 2021 by Em Kuntze

Public media need a special metric and content strategy
April 22, 2021 by Erik van Heeswijk

Let's talk about innovative journalism
April 14, 2021 by Em Kuntze

How we did it: building News Needs Notifications
April 7, 2021 by Em Kuntze

Story prioritisation in the newsroom: write more about less
April 6, 2021 by Jacqueline Woudstra

Data driven vs data informed in the newsroom
March 25, 2021 by Em Kuntze

How newsrooms can transform into editorial action centres
Feb. 15, 2021 by Jacqueline Woudstra

9 reasons why analytics in the newsroom fail
Jan. 12, 2021 by Laurens de Knijff

RealTalk podcast episode 1: the user needs model
Jan. 10, 2021 by smartocto

Introducing the user needs model to your newsroom
Jan. 9, 2021 by Jacqueline Woudstra

How to write a 'Divert me' article
Jan. 8, 2021 by Jacqueline Woudstra

How to write an 'Update me' article
Dec. 22, 2020 by Jacqueline Woudstra

How to write a 'Give me perspective' article
Dec. 22, 2020 by Jacqueline Woudstra

10 things 2020 taught us about online publishing
Dec. 16, 2020 by Jacqueline Woudstra

How to write an 'Inspire me' article
Dec. 15, 2020 by Jacqueline Woudstra

How to write a 'Keep me on trend' article
Dec. 8, 2020 by Jacqueline Woudstra

How to write an 'Educate me' article
Dec. 2, 2020 by Jacqueline Woudstra

Gaining trust: what does your audience need from the news?
Nov. 30, 2020 by Em Kuntze

Explaining the user needs
Nov. 12, 2020 by Jacqueline Woudstra

When longform journalism and user needs meet, the story thrives
Nov. 10, 2020 by Wessel Wildeboer

Redefining loyalty
Nov. 5, 2020 by Em Kuntze

Data study: the true value of loyal readers
Nov. 5, 2020 by Milos Stanic

5 questions about the user needs
Oct. 28, 2020 by Jacqueline Woudstra

Building a great omnichannel strategy
Oct. 14, 2020 by Wessel Wildeboer

Should you stop writing about corona?
Oct. 8, 2020 by Jacqueline Woudstra

The added value of smart notifications
Sept. 23, 2020 by Wessel Wildeboer

11 tips to create content for younger audiences
Sept. 16, 2020 by Rutger Verhoeven

5 great examples of innovative longform journalism online
Sept. 1, 2020 by Em Kuntze

How to shift towards a paywall: a detailed guide
July 30, 2020 by Milos Stanic

Trust levels in the news aren’t great. (here’s what you can do about it)
June 30, 2020 by Em Kuntze

Reaching the ‘impossible generation’: How can publishers engage millennial audiences?
June 30, 2020 by Milos Stanic

Why the subscription model may not work for you
June 11, 2020 by Em Kuntze

How to strategically tag content and keep your visitors engaged
June 10, 2020 by smartocto

Content overkill? Or: the power of longtail articles
June 10, 2020 by Milos Stanic

Smart notifications: the simple, single answer to Data Shock
June 10, 2020 by Rutger Verhoeven

Coronavirus & audience behaviour: 5 actionable insights for editors
May 25, 2020 by Milos Stanic & Em Kuntze

Data study: coronavirus has a huge impact on traffic and reader loyalty in Europe
April 15, 2020 by Milos Stanic

This is our Story Life Cycle approach
April 10, 2020 by Rutger Verhoeven

Meet our incredible Story Value Engine
April 9, 2020 by Rutger Verhoeven
