For all of you that have been following our stories and joining in on a variety of topics and conversations related to content strategy, digital transformation, data analytics, editorial decisioning, real time insights and all the subjects that lay in the peripheries of that, you must have noted that we enrich our blog posts with cartoons. In the post More than a 1000 words I’ve introduced the different characters briefly. In this one I will describe them more thoroughly.

In media and marketing, more and more professionals get the feeling that spraying out ‘one size fits all’-content isn’t the most effective way forward. There is a sense that content should be tailor made, more focused on the mission of the organization and the needs of the customer.

The analogy that often helps me is the restaurant.

Working data-driven doesn’t have to be boring. Turn those boring reports and evaluation moment into a fun game by playing a game of Bingo!

We get asked more and more to give keynotes on several occasions. People like to listen to our thoughts about and experiences in the media-industry. Especially on topics like the cultural impact on an organization once big data is part of the editorial and creative process …