A four-point checklist for writing engaging longform stories

Feb. 9, 2024 by Em Kuntze

Our 8 rules for ethics in AI and journalism

Jan. 23, 2024 by Erik van Heeswijk

How to compare data analytics tools

Jan. 12, 2024 by Erik van Heeswijk

7 ways to create more engaging content

Jan. 5, 2024 by Rutger Verhoeven

5 great examples of innovative longform journalism online

Dec. 21, 2023 by Em Kuntze

Questions and answers about the User Needs Model 2.0

Dec. 15, 2023 by Stefan ten Teije and Em Kuntze

AI in journalism & the lessons of the early internet

Dec. 7, 2023 by Stefan ten Teije

Behind our AI tool for user needs: insights and surprises

Nov. 13, 2023 by Rutger Verhoeven, Em Kuntze, Stefan ten Teije

AI tool recogniser

The future newsroom has its virtual assistant

Oct. 24, 2023 by Em Kuntze

Artificial intelligence virtual assistant

Here is how AI is changing content analytics

Oct. 17, 2023 by Stefan ten Teije

Content analytics with AI

How to start using AI in your newsroom

Oct. 10, 2023 by Em Kuntze

AI, Artificial Intelligence

AI in news media: biggest trends and best practices

Oct. 3, 2023 by Stefan ten Teije

What is the optimal number of words in a headline?

Sept. 14, 2023 by Stefan ten Teije

News videos are not your ticket to higher engagement

Aug. 24, 2023 by Stefan ten Teije

engagement, video's

5 questions about smartocto’s Content Performance Indicator

Aug. 10, 2023 by Stefan ten Teije, Em Kuntze

What is our content performance indicator

What is Google Analytics 4 and how will it affect your work?

Aug. 1, 2023 by Stefan ten Teije

For more engagement, choose the best news format

July 25, 2023 by Stefan ten Teije

format cards

How to create higher engagement in articles

July 7, 2023 by Em Kuntze

EP Times

Reuters Report 2023: key findings and what do to with them

June 26, 2023 by Em Kuntze

Reuters report 2023 key findings

Create a checklist for ‘Update me’ stories

June 14, 2023 by Stefan ten Teije

Create checklist, update me

Why positive news should have your attention

June 8, 2023 by Rutger Verhoeven

positieve, divert me

Effective ways to improve the performance of breaking news

May 8, 2023 by Em Kuntze

Measure your success in 3 simple steps

March 30, 2023 by Em Kuntze

Explaining the user needs

March 1, 2023 by Stefan ten Teije, Jacqueline Woudstra

How to write a 'connect me' article

Feb. 24, 2023 by Stefan ten Teije

How to write a 'keep me engaged' article

Feb. 24, 2023 by Stefan ten Teije

How to write a ‘help me’ article

Feb. 23, 2023 by Stefan ten Teije

What’s the difference between constructive and service journalism?

Feb. 8, 2023 by Stefan ten Teije

Why there should be more editorial focus on TikTok, according to journalist Marieke Kuypers

Jan. 3, 2023 by Em Kuntze

Contest: which notification needs to be added in 2023?

Dec. 30, 2022 by Stefan ten Teije

The 2022 numbers in the context of a decade

Dec. 22, 2022 by Stefan ten Teije

Six TikTok videos that prove journalism is right at home there

Nov. 22, 2022 by Em Kuntze

How TV news can boost online views

Nov. 17, 2022 by Stefan ten Teije

The evolution of the user needs model: ‘it needs constant change’

Nov. 10, 2022 by Stefan ten Teije

How to switch from Twitter to Mastodon after the Elon Musk takeover

Nov. 2, 2022 by Stefan ten Teije

How to reuse content across social media channels

Oct. 23, 2022 by Dylan van Essen & Stefan ten Teije

how to reuse content across social media channels blog

Create better intros and deliver on your promise

Oct. 17, 2022 by Stefan ten Teije

Writing your next article: read this first

Oct. 10, 2022 by Em Kuntze

4 things from World News Media Congress you should know

Oct. 6, 2022 by Rutger Verhoeven

This is what you should do to create better A/B tests

Oct. 3, 2022 by Stefan ten Teije

Want to get started with the Quadrant Model? Here’s how

Sept. 26, 2022 by Em Kuntze

Get started with the Quadrant Model

From newsroom to analytics tool: why I joined smartocto

Sept. 20, 2022 by Stefan ten Teije

The power of restraint: how to win by writing less

Sept. 8, 2022 by Rutger Verhoeven

Win by writing less

A practical guide to using UTM tags

Aug. 26, 2022 by Danique Roefs

Illustration of utm tags

What social media teach us about news production

July 29, 2022 by Em Kuntze

News on social

3 tips to boost conversions in the newsroom

July 14, 2022 by Em Kuntze

User conversion - why engagement is key

The great shift: from tech noobs to tech natives

June 29, 2022 by Rutger Verhoeven

The Great Shift part 3

The great shift: from trust me to show me

June 14, 2022 by Rutger Verhoeven

The great shift: part 2

Book review: All the news that's fit to click

June 6, 2022 by Erik van Heeswijk

Book review: All the news that's fit to click

The great shift: from product to service

June 1, 2022 by Rutger Verhoeven

The great shift part 1

Inventing smartify: how our Labs team did it

May 20, 2022 by Goran Milovanovic

Inventing smartify: how our Labs team did it

Dmitry Shishkin: 5 years into the user needs story

May 17, 2022 by Dmitry Shishkin

Guest blog about user needs project: 5 years into the story

Server side tracking explained

April 22, 2022 by Em Kuntze

Server side tracking

The 7 year itch: are our founding fathers still ‘in love’?

April 14, 2022 by Eveline de Boer

Founding Fathers interview

Reaching Gen Z: TikTok tips for newsrooms

March 29, 2022 by Eveline de Boer

Reaching Gen Z with TikTok

Data study: engagement on mobile vs desktop

March 25, 2022 by Em Kuntze

mobile vs. desktop data study

Part 3: The future of editorial analytics

Feb. 21, 2022 by Erik van Heeswijk

The future of editorial analytics

Part 2: How does Smartify work?

Feb. 16, 2022 by Rutger Verhoeven

Part 2 of 3, How Smartify works

Part 1: What is Smartify?

Feb. 4, 2022 by Rutger Verhoeven

Smartify, part 1

What’s up with Google Analytics’ GDPR?

Feb. 1, 2022 by Eveline de Boer

GDPR violation of Google Analytics

5 tips to create distinctive longtail journalism content

Dec. 23, 2021 by Eveline de Boer

5 tips for longtail content

2021: the year the user was finally put front and centre

Dec. 14, 2021 by Danique Roefs

Trends from 2021

How to introduce a data inspired culture to the newsroom

Dec. 1, 2021 by Erik van Heeswijk

Let's get you started: Introducing a data inspired culture

Why connecting with your audience is key for engagement

Oct. 19, 2021 by Rutger Verhoeven

Header image for our blog: Thoughts from our CMO - Engaging content

Using smart notifications as a Newsroom Nanny

Sept. 1, 2021 by Rutger Verhoeven

Using smart notifications as a Newsroom Nanny

Making content analytics data actionable

Aug. 30, 2021 by Jacqueline Woudstra

Actionable content analytics

Why you should choose editorial over generic analytics

Aug. 20, 2021 by Jacqueline Woudstra

Choose editorial analytics over generic analytics

Why a great content marketing strategy beats third party cookies

June 23, 2021 by Jacqueline Woudstra

A great content strategy beats third party cookies

User needs: in defence of 'Update me'

May 3, 2021 by Em Kuntze

Defending 'Update Me'

Public media need a special metric and content strategy

April 22, 2021 by Erik van Heeswijk

Public metric

Let's talk about innovative journalism

April 14, 2021 by Em Kuntze

Innovative journalism

How we did it: building News Needs Notifications

April 7, 2021 by Em Kuntze

we build news needs notifications

Story prioritisation in the newsroom: write more about less

April 6, 2021 by Jacqueline Woudstra

Content prioritisation in the newsroom

Data driven vs data informed in the newsroom

March 25, 2021 by Em Kuntze

Data informed vs. data driven

How newsrooms can transform into editorial action centres

Feb. 15, 2021 by Jacqueline Woudstra

Digital transformation: why newsrooms transformed into editorial action centres

9 reasons why analytics in the newsroom fail

Jan. 12, 2021 by Laurens de Knijff

9 reasons why your analytics fail in the newsroom

RealTalk podcast episode 1: the user needs model

Jan. 10, 2021 by smartocto

RealTalk Podcast episode 1: the user needs model, with Dmitry Shishkin

Introducing the user needs model to your newsroom

Jan. 9, 2021 by Jacqueline Woudstra

Introducing the user needs approach to the newsroom

How to write a 'divert me' article

Jan. 8, 2021 by Jacqueline Woudstra

How to write an 'update me' article

Dec. 22, 2020 by Jacqueline Woudstra

How to write a 'give me perspective' article

Dec. 22, 2020 by Jacqueline Woudstra

10 things 2020 taught us about online publishing

Dec. 16, 2020 by Jacqueline Woudstra

Lessons from 2020

How to write an 'inspire me' article

Dec. 15, 2020 by Jacqueline Woudstra

How to write a 'Keep me on trend' article

Dec. 8, 2020 by Jacqueline Woudstra

How to write an 'educate me' article

Dec. 2, 2020 by Jacqueline Woudstra

Gaining trust: what does your audience need from the news?

Nov. 30, 2020 by Em Kuntze

Audience needs from the news

When longform journalism and user needs meet, the story thrives

Nov. 10, 2020 by Wessel Wildeboer

longform journalism

Redefining loyalty

Nov. 5, 2020 by Em Kuntze

Redefining loyalty

Data study: the true value of loyal readers

Nov. 5, 2020 by Milos Stanic

The true value of loyal readers

5 questions about the user needs

Oct. 28, 2020 by Jacqueline Woudstra

user needs questions

Building a great omnichannel strategy

Oct. 14, 2020 by Wessel Wildeboer

Building a great omnichannel strategy

Should you stop writing about corona?

Oct. 8, 2020 by Jacqueline Woudstra

Data study: should you stop writing about coronavirus

The added value of smart notifications

Sept. 23, 2020 by Wessel Wildeboer

The added value of a smart notification

11 tips to create content for younger audiences

Sept. 16, 2020 by Rutger Verhoeven

Tips for engaging younger audiences

How to shift towards a paywall: a detailed guide

July 30, 2020 by Milos Stanic

How to shift towards a paywall

Reaching the ‘impossible generation’: How can publishers engage millennial audiences?

June 30, 2020 by Milos Stanic

Reaching the impossible generation: Millennials

Trust levels in the news aren’t great. (here’s what you can do about it)

June 30, 2020 by Em Kuntze

Trust in the news

Why the subscription model may not work for you

June 11, 2020 by Em Kuntze

The subscription model

Content overkill? Or: the power of longtail articles

June 10, 2020 by Milos Stanic

The power of longtail content

How to strategically tag content and keep your visitors engaged

June 10, 2020 by smartocto

How to strategically tag content

Smart notifications: the simple, single answer to Data Shock

June 10, 2020 by Rutger Verhoeven

Smart notification

Coronavirus & audience behaviour: 5 actionable insights for editors

May 25, 2020 by Milos Stanic & Em Kuntze

5 insights

Data study: coronavirus has a huge impact on traffic and reader loyalty in Europe

April 15, 2020 by Milos Stanic

coronavirus impact on reader loyalty

This is our Story Life Cycle approach

April 10, 2020 by Rutger Verhoeven

Story Life Cycle

Meet our incredible Story Value Engine

April 9, 2020 by Rutger Verhoeven

Story value Engine