Blog

Blog

  • jobs

    Bigdata Hacker / BigData Software Engineer

    - by Peter Ruijter

    We are looking for experienced colleagues for the development and optimization of SmartOcto. Smart people that like to explore the edges of data engineering, social platforms and technology !

  • Writing

    Content Marketeers met lef gezocht!

    - by Rutger Verhoeven

    Wie durft het aan om echt data gedreven te werken in het online domein… Voordat ik de uitdaging verder toelicht wil ik kort inzoomen op 3 interessante trends die op dit moment zichtbaar zijn in de content marketing industrie.

  • Writing

    Measure what matters

    - by Erik van Heeswijk

    It is a big problem in the content industry; how to measure the impact of stories? What is the right way to count, and what is the best fit with your strategy. There are a lot of possible approaches to this (read our blog Every Story Counts), but the key tip is: be consistent with your strategy. Let me give you an example.

  • smartocto

    The Allegory of the Octopus

    - by Erik van Heeswijk

    For us it makes perfect sense, but a lot of the people ask us: why call an editorial analytics system after this mysterious sea creature, the octopus? Aha! Glad you asked! This question gives us the perfect excuse to write a clever listicle of 10. Here we go!

  • smartocto

    The quest of SmartOcto video…

    - by SmartOcto

    Nowadays video gets more important y the day, and often the same video gets streamed on the web, in the app, on Youtube or on Facebook. To do that effectively, we need an omnichannel view in real time, and SmartOcto is working on that. Even more, it calculates the best boosters for every video, and gives you easy suggestions on how to act!