Blog
Het verhaal achter het sentiment-algoritme
-We zijn inmiddels ruim 3 jaar onderweg met het content analytics systeem SmartOcto.com. We helpen steeds meer gerenommeerde partijen in het content marketing en media…
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Bigdata Hacker / BigData Software Engineer
-We are looking for experienced colleagues for the development and optimization of SmartOcto. Smart people that like to explore the edges of data engineering, social platforms and technology !
Content Marketeers met lef gezocht!
-Wie durft het aan om echt data gedreven te werken in het online domein… Voordat ik de uitdaging verder toelicht wil ik kort inzoomen op 3 interessante trends die op dit moment zichtbaar zijn in de content marketing industrie.
Measure what matters
-It is a big problem in the content industry; how to measure the impact of stories? What is the right way to count, and what is the best fit with your strategy. There are a lot of possible approaches to this (read our blog Every Story Counts), but the key tip is: be consistent with your strategy. Let me give you an example.
The Allegory of the Octopus
-For us it makes perfect sense, but a lot of the people ask us: why call an editorial analytics system after this mysterious sea creature, the octopus? Aha! Glad you asked! This question gives us the perfect excuse to write a clever listicle of 10. Here we go!