Why a great content marketing strategy beats third party cookies

June 23, 2021 by Jacqueline Woudstra

Optimising story performance with the right editorial data

May 17, 2021 by Jacqueline Woudstra

User needs: in defence of 'Update me'

May 3, 2021 by Em Kuntze

Public media need a special metric and content strategy

April 22, 2021 by Erik van Heeswijk

Let's talk about innovative journalism

April 14, 2021 by Em Kuntze

How we did it: building News Needs Notifications

April 7, 2021 by Em Kuntze

Story prioritisation in the newsroom: write more about less

April 6, 2021 by Jacqueline Woudstra

Data driven vs data informed in the newsroom

March 25, 2021 by Em Kuntze

How newsrooms can transform into editorial action centres

Feb. 15, 2021 by Jacqueline Woudstra

9 reasons why analytics in the newsroom fail

Jan. 12, 2021 by Laurens de Knijff

RealTalk podcast episode 1: the user needs model

Jan. 10, 2021 by smartocto

Introducing the user needs model to your newsroom

Jan. 9, 2021 by Jacqueline Woudstra

How to write a 'Divert me' article

Jan. 8, 2021 by Jacqueline Woudstra

How to write a 'Give me perspective' article

Dec. 22, 2020 by Jacqueline Woudstra

How to write an 'Update me' article

Dec. 22, 2020 by Jacqueline Woudstra

10 things 2020 taught us about online publishing

Dec. 16, 2020 by Jacqueline Woudstra

How to write an 'Inspire me' article

Dec. 15, 2020 by Jacqueline Woudstra

How to write a 'Keep me on trend' article

Dec. 8, 2020 by Jacqueline Woudstra

How to write an 'Educate me' article

Dec. 2, 2020 by Jacqueline Woudstra

Gaining trust: what does your audience need from the news?

Nov. 30, 2020 by Em Kuntze

Surviving Covid-19: The Local’s road to booming subscriptions

Nov. 26, 2020 by smartocto

Explaining the user needs

Nov. 12, 2020 by Jacqueline Woudstra

When longform journalism and user needs meet, the story thrives

Nov. 10, 2020 by Wessel Wildeboer

Redefining loyalty

Nov. 5, 2020 by Em Kuntze

Data study: the true value of loyal readers

Nov. 5, 2020 by Milos Stanic

5 questions about the user needs

Oct. 28, 2020 by Jacqueline Woudstra

Building a great omnichannel strategy

Oct. 14, 2020 by Wessel Wildeboer

Should you stop writing about corona?

Oct. 8, 2020 by Jacqueline Woudstra

The added value of smart notifications

Sept. 23, 2020 by Wessel Wildeboer

11 tips to create content for younger audiences

Sept. 16, 2020 by Rutger Verhoeven

5 great examples of innovative longform journalism online

Sept. 1, 2020 by Em Kuntze

How to shift towards a paywall: a detailed guide

July 30, 2020 by Milos Stanic

Data as the key to growth

July 14, 2020 by Jacqueline Woudstra

Reaching the ‘impossible generation’: How can publishers engage millennial audiences?

June 30, 2020 by Milos Stanic

Trust levels in the news aren’t great. (here’s what you can do about it)

June 30, 2020 by Em Kuntze

Why the subscription model may not work for you

June 11, 2020 by Em Kuntze

Content overkill? Or: the power of long-tail articles

June 10, 2020 by Milos Stanic

Smart notifications: the simple, single answer to Data Shock

June 10, 2020 by Rutger Verhoeven

How to strategically tag content and keep your visitors engaged

June 10, 2020 by smartocto

Coronavirus & audience behaviour: 5 actionable insights for editors

May 25, 2020 by Milos Stanic & Em Kuntze

Data study: coronavirus has a huge impact on traffic and reader loyalty in Europe

April 15, 2020 by Milos Stanic