What is Google Analytics 4 and how will it affect your work?

Jan. 20, 2023 by Stefan ten Teije

Why there should be more editorial focus on TikTok, according to journalist Marieke Kuypers

Jan. 3, 2023 by Em Kuntze

Contest: which notification needs to be added in 2023?

Dec. 30, 2022 by Stefan ten Teije

The 2022 numbers in the context of a decade

Dec. 22, 2022 by Stefan ten Teije

Six TikTok videos that prove journalism is right at home there

Nov. 22, 2022 by Em Kuntze

How TV news can boost online views

Nov. 17, 2022 by Stefan ten Teije

The evolution of the user needs model: ‘it needs constant change’

Nov. 10, 2022 by Stefan ten Teije

How to switch from Twitter to Mastodon after the Elon Musk takeover

Nov. 2, 2022 by Stefan ten Teije

How to reuse content across social media channels

Oct. 23, 2022 by Dylan van Essen & Stefan ten Teije

Create better intros and deliver on your promise

Oct. 17, 2022 by Stefan ten Teije

Writing your next article: read this first

Oct. 10, 2022 by Em Kuntze

4 things from World News Media Congress you should know

Oct. 6, 2022 by Rutger Verhoeven

This is what you should do to create better A/B tests

Oct. 3, 2022 by Stefan ten Teije

Want to get started with the Quadrant Model? Here’s how

Sept. 26, 2022 by Em Kuntze

From newsroom to analytics tool: why I joined smartocto

Sept. 20, 2022 by Stefan ten Teije

The power of restraint: how to win by writing less

Sept. 8, 2022 by Rutger Verhoeven

A practical guide to using UTM tags

Aug. 26, 2022 by Danique Roefs

What social media teach us about news production

July 29, 2022 by Em Kuntze

3 tips to boost conversions in the newsroom

July 14, 2022 by Em Kuntze

The great shift: from tech noobs to tech natives

June 29, 2022 by Rutger Verhoeven

The great shift: from trust me to show me

June 14, 2022 by Rutger Verhoeven

Book review: All the news that's fit to click

June 6, 2022 by Erik van Heeswijk

The great shift: from product to service

June 1, 2022 by Rutger Verhoeven

Inventing smartify: how our Labs team did it

May 20, 2022 by Goran Milovanovic

Dmitry Shishkin: 5 years into the user needs story

May 17, 2022 by Dmitry Shishkin

Server side tracking explained

April 22, 2022 by Em Kuntze

The 7 year itch: are our founding fathers still ‘in love’?

April 14, 2022 by Eveline de Boer

Why positive news should have your attention

April 4, 2022 by Rutger Verhoeven

Reaching Gen Z: TikTok tips for newsrooms

March 29, 2022 by Eveline de Boer

Data study: engagement on mobile vs desktop

March 25, 2022 by Em Kuntze

Part 3: The future of editorial analytics

Feb. 21, 2022 by Erik van Heeswijk

Part 2: How does Smartify work?

Feb. 16, 2022 by Rutger Verhoeven

Part 1: What is Smartify?

Feb. 4, 2022 by Rutger Verhoeven

What’s up with Google Analytics’ GDPR?

Feb. 1, 2022 by Eveline de Boer

5 tips to create distinctive longtail journalism content

Dec. 23, 2021 by Eveline de Boer

2021: the year the user was finally put front and centre

Dec. 14, 2021 by Danique Roefs

How to introduce a data inspired culture to the newsroom

Dec. 1, 2021 by Erik van Heeswijk

Why connecting with your audience is key for engagement

Oct. 19, 2021 by Rutger Verhoeven

7 ways to create more engaging content

Oct. 4, 2021 by Rutger Verhoeven

How to compare data analytics tools

Sept. 13, 2021 by Erik van Heeswijk

Using smart notifications as a Newsroom Nanny

Sept. 1, 2021 by Rutger Verhoeven

Making content analytics data actionable

Aug. 30, 2021 by Jacqueline Woudstra

Why you should choose editorial over generic analytics

Aug. 20, 2021 by Jacqueline Woudstra

Why a great content marketing strategy beats third party cookies

June 23, 2021 by Jacqueline Woudstra

User needs: in defence of 'Update me'

May 3, 2021 by Em Kuntze

Public media need a special metric and content strategy

April 22, 2021 by Erik van Heeswijk

Let's talk about innovative journalism

April 14, 2021 by Em Kuntze

How we did it: building News Needs Notifications

April 7, 2021 by Em Kuntze

Story prioritisation in the newsroom: write more about less

April 6, 2021 by Jacqueline Woudstra

Data driven vs data informed in the newsroom

March 25, 2021 by Em Kuntze

How newsrooms can transform into editorial action centres

Feb. 15, 2021 by Jacqueline Woudstra

9 reasons why analytics in the newsroom fail

Jan. 12, 2021 by Laurens de Knijff

RealTalk podcast episode 1: the user needs model

Jan. 10, 2021 by smartocto

Introducing the user needs model to your newsroom

Jan. 9, 2021 by Jacqueline Woudstra

How to write a 'Divert me' article

Jan. 8, 2021 by Jacqueline Woudstra

How to write an 'Update me' article

Dec. 22, 2020 by Jacqueline Woudstra

How to write a 'Give me perspective' article

Dec. 22, 2020 by Jacqueline Woudstra

10 things 2020 taught us about online publishing

Dec. 16, 2020 by Jacqueline Woudstra

How to write an 'Inspire me' article

Dec. 15, 2020 by Jacqueline Woudstra

How to write a 'Keep me on trend' article

Dec. 8, 2020 by Jacqueline Woudstra

How to write an 'Educate me' article

Dec. 2, 2020 by Jacqueline Woudstra

Gaining trust: what does your audience need from the news?

Nov. 30, 2020 by Em Kuntze

Explaining the user needs

Nov. 12, 2020 by Jacqueline Woudstra

When longform journalism and user needs meet, the story thrives

Nov. 10, 2020 by Wessel Wildeboer

Redefining loyalty

Nov. 5, 2020 by Em Kuntze

Data study: the true value of loyal readers

Nov. 5, 2020 by Milos Stanic

5 questions about the user needs

Oct. 28, 2020 by Jacqueline Woudstra

Building a great omnichannel strategy

Oct. 14, 2020 by Wessel Wildeboer

Should you stop writing about corona?

Oct. 8, 2020 by Jacqueline Woudstra

The added value of smart notifications

Sept. 23, 2020 by Wessel Wildeboer

11 tips to create content for younger audiences

Sept. 16, 2020 by Rutger Verhoeven

5 great examples of innovative longform journalism online

Sept. 1, 2020 by Em Kuntze

How to shift towards a paywall: a detailed guide

July 30, 2020 by Milos Stanic

Trust levels in the news aren’t great. (here’s what you can do about it)

June 30, 2020 by Em Kuntze

Reaching the ‘impossible generation’: How can publishers engage millennial audiences?

June 30, 2020 by Milos Stanic

Why the subscription model may not work for you

June 11, 2020 by Em Kuntze

Smart notifications: the simple, single answer to Data Shock

June 10, 2020 by Rutger Verhoeven

How to strategically tag content and keep your visitors engaged

June 10, 2020 by smartocto

Content overkill? Or: the power of longtail articles

June 10, 2020 by Milos Stanic

Coronavirus & audience behaviour: 5 actionable insights for editors

May 25, 2020 by Milos Stanic & Em Kuntze

Data study: coronavirus has a huge impact on traffic and reader loyalty in Europe

April 15, 2020 by Milos Stanic

This is our Story Life Cycle approach

April 10, 2020 by Rutger Verhoeven

Meet our incredible Story Value Engine

April 9, 2020 by Rutger Verhoeven