actionable insights on your stories
Analytics made easy
It's all about smart analytics. Data-rich insights are essential, but you need more than just numbers for a data-informed approach: you also need to know how to act on them. That's where our alerts come in. We serve you just the information you need, when you need it, along with tips to boost story performance. These unique notifications are custom, based on your content strategy and business model.
our smart notifications
from strategy to smart predictions
The value of your stories yesterday, today and tomorrow
Reach, impact and value are not the same thing. Want to know the real value of your stories? Based on extensive historical analysis and real-time content analytics, our tool helps you get the answers. We calculate the value of your content - now and in the future - and send you a prescriptive scenario for every story. This data-informed solution is proven to support your business model: based on what happened in the past, we help your online storytelling efforts become profitable in the future.
features that make your newsroom grow
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what our clients say about smartocto
Smartocto provides our newsroom with invaluable insights into what our readers care about and how they interact with our content. From decisions on what topics to cover to providing great feedback about the performance of individual authors, smartocto is a key tool for building our content strategy.
-- Heather Budrevičienė, editor in chief
Read the full review on trustradius.
We couldn't be more satisfied with smartocto. We have been testing smartocto for more than 2 years now and I have been actively using it for more than 1 year now as an editor of a small website dedicated to media professionals in the region of Western Balkans. In cooperation with smartocto's regional staff we have been implementing their insights solution to 16 other regional media partners in our efforts to improve their editorial data driven decision making processes. Even though most of our media partners have been using some other widely available and free products they had trouble using it in their decision-making processes as they are not adapted for use in media. So far our partners who have been using this product longer have been more than satisfied and they started using it in their newsrooms on a daily basis to make better decisions for future work.
-- Feda Kulenovic, Data and Digital Transformation Manager
Read the full review on Trustradius.
We use Smartocto for real-time dashboarding and advice to editors on how best to bring articles to the attention of our readers through various publication channels. All our online editorial offices in the Netherlands and Belgium work with Smartocto on a daily basis. We also use Smartocto Tentacles to test our headlines (which approach produces the most loyal readers).
-- Roy Wassink, Insight Manager
Read the full review on Trustradius.
User needs are extremely valuable for our paid content strategy. Smartocto Academy has enabled our newsroom to work with them in a data-based way.
-- Daniel Kraft, Deputy News Director Digital
I think Smartocto is by far the best tool to use data for an editorial team. Due to the substantive knowledge (and passion) for journalism, there is a product that has been thought about and with which we work more and more frequently. Due to the theoretical addition of the user needs, smartocto is the most important partner for us in developing and validating our online strategy. Five big stars for Smartocto.
-- Casper Sikkema, coordinating editor
Read the full review on G2.
It helps the editorial team to get more data driven. It offers great insights on the content and gives the users suggestions what to do next. So it brings data2action
-- Benjamin K.
Read the full review on G2.
Smartocto helps us find the right audience. It helps us to transform our content in a way more people want to read it, making it more usable and popular. Smartocto also helps us to know the needs of our users, so we can can better aim our content to the audience we want to reach. It helps us grow in a natural way and teaches us what goals we can achieve.
-- Anonymous
Read the full review on Trustradius.
We use smartocto in our newsroom to optimise our content performance. In principal we have all the data that we need to help us with this process ourselves, but the huge advantage that smartocto offers is that the relevant data is pushed to the end-user at the exact moment that he/she/they can make a difference. So for optimising our short-term performance, what can we do now to immediately become better at what we do, smartocto is indispensable.
-- Melle Drenthe, Digital Content Manager
Read the full review on Trustradius.
Smartocto provides our newsroom with invaluable insights into what our readers care about and how they interact with our content. From decisions on what topics to cover to providing great feedback about the performance of individual authors, smartocto is a key tool for building our content strategy.
-- Heather Budrevičienė, editor in chief
Read the full review on trustradius.
We couldn't be more satisfied with smartocto. We have been testing smartocto for more than 2 years now and I have been actively using it for more than 1 year now as an editor of a small website dedicated to media professionals in the region of Western Balkans. In cooperation with smartocto's regional staff we have been implementing their insights solution to 16 other regional media partners in our efforts to improve their editorial data driven decision making processes. Even though most of our media partners have been using some other widely available and free products they had trouble using it in their decision-making processes as they are not adapted for use in media. So far our partners who have been using this product longer have been more than satisfied and they started using it in their newsrooms on a daily basis to make better decisions for future work.
-- Feda Kulenovic, Data and Digital Transformation Manager
Read the full review on Trustradius.
We use Smartocto for real-time dashboarding and advice to editors on how best to bring articles to the attention of our readers through various publication channels. All our online editorial offices in the Netherlands and Belgium work with Smartocto on a daily basis. We also use Smartocto Tentacles to test our headlines (which approach produces the most loyal readers).
-- Roy Wassink, Insight Manager
Read the full review on Trustradius.
User needs are extremely valuable for our paid content strategy. Smartocto Academy has enabled our newsroom to work with them in a data-based way.
-- Daniel Kraft, Deputy News Director Digital
I think Smartocto is by far the best tool to use data for an editorial team. Due to the substantive knowledge (and passion) for journalism, there is a product that has been thought about and with which we work more and more frequently. Due to the theoretical addition of the user needs, smartocto is the most important partner for us in developing and validating our online strategy. Five big stars for Smartocto.
-- Casper Sikkema, coordinating editor
Read the full review on G2.
It helps the editorial team to get more data driven. It offers great insights on the content and gives the users suggestions what to do next. So it brings data2action
-- Benjamin K.
Read the full review on G2.
Smartocto helps us find the right audience. It helps us to transform our content in a way more people want to read it, making it more usable and popular. Smartocto also helps us to know the needs of our users, so we can can better aim our content to the audience we want to reach. It helps us grow in a natural way and teaches us what goals we can achieve.
-- Anonymous
Read the full review on Trustradius.
We use smartocto in our newsroom to optimise our content performance. In principal we have all the data that we need to help us with this process ourselves, but the huge advantage that smartocto offers is that the relevant data is pushed to the end-user at the exact moment that he/she/they can make a difference. So for optimising our short-term performance, what can we do now to immediately become better at what we do, smartocto is indispensable.
-- Melle Drenthe, Digital Content Manager
Read the full review on Trustradius.
Smartocto provides our newsroom with invaluable insights into what our readers care about and how they interact with our content. From decisions on what topics to cover to providing great feedback about the performance of individual authors, smartocto is a key tool for building our content strategy.
-- Heather Budrevičienė, editor in chief
Read the full review on trustradius.
We couldn't be more satisfied with smartocto. We have been testing smartocto for more than 2 years now and I have been actively using it for more than 1 year now as an editor of a small website dedicated to media professionals in the region of Western Balkans. In cooperation with smartocto's regional staff we have been implementing their insights solution to 16 other regional media partners in our efforts to improve their editorial data driven decision making processes. Even though most of our media partners have been using some other widely available and free products they had trouble using it in their decision-making processes as they are not adapted for use in media. So far our partners who have been using this product longer have been more than satisfied and they started using it in their newsrooms on a daily basis to make better decisions for future work.
-- Feda Kulenovic, Data and Digital Transformation Manager
Read the full review on Trustradius.
We use Smartocto for real-time dashboarding and advice to editors on how best to bring articles to the attention of our readers through various publication channels. All our online editorial offices in the Netherlands and Belgium work with Smartocto on a daily basis. We also use Smartocto Tentacles to test our headlines (which approach produces the most loyal readers).
-- Roy Wassink, Insight Manager
Read the full review on Trustradius.
User needs are extremely valuable for our paid content strategy. Smartocto Academy has enabled our newsroom to work with them in a data-based way.
-- Daniel Kraft, Deputy News Director Digital
I think Smartocto is by far the best tool to use data for an editorial team. Due to the substantive knowledge (and passion) for journalism, there is a product that has been thought about and with which we work more and more frequently. Due to the theoretical addition of the user needs, smartocto is the most important partner for us in developing and validating our online strategy. Five big stars for Smartocto.
-- Casper Sikkema, coordinating editor
Read the full review on G2.
It helps the editorial team to get more data driven. It offers great insights on the content and gives the users suggestions what to do next. So it brings data2action
-- Benjamin K.
Read the full review on G2.
Smartocto helps us find the right audience. It helps us to transform our content in a way more people want to read it, making it more usable and popular. Smartocto also helps us to know the needs of our users, so we can can better aim our content to the audience we want to reach. It helps us grow in a natural way and teaches us what goals we can achieve.
-- Anonymous
Read the full review on Trustradius.
We use smartocto in our newsroom to optimise our content performance. In principal we have all the data that we need to help us with this process ourselves, but the huge advantage that smartocto offers is that the relevant data is pushed to the end-user at the exact moment that he/she/they can make a difference. So for optimising our short-term performance, what can we do now to immediately become better at what we do, smartocto is indispensable.
-- Melle Drenthe, Digital Content Manager
Read the full review on Trustradius.
