Glancing back over the past year before we stride into the next
When we were writing our takeaways of 2020 a year ago, we never imagined that the pandemic would still have such a big effect on the publishing industry in 2021. The news cycle may look like it’s stuck in a loop, and the front pages may seem depressingly familiar, but there have been some interesting developments behind the scenes in the newsroom.
Our takeaways this year are actually actionable tips, and those stem from what we think has been the most important focal point for publishers in 2021:
“In order to become more relevant, you need to put your audience at the centre of everything you do”
User needs and reader behaviour have occupied our thoughts a lot this year, but it’s not just our obsession: more and more publishers have recognised the value in putting the audience first, so it’s been fascinating and timely to see this approach rolling out.
So, our end of year summary is really an actionable checklist. Don’t worry about ticking them off this minute: go forth and be festive. Just consider this to be an aid to jump start 2022. Let’s hope we’re all talking about something other than Covid this time next year, eh?
- Understanding the needs of your users is essential for bringing value to your readers
- Write fewer stories, but make them more relevant
- Retain your readers with personalised news
- Build a strategy that’s more subscription-based
- Creating engaging content is key
- Invest in building a loyal audience
- Collecting data is pointless if you don’t have a plan to make it actionable
- The newsroom needs a culture change
- Build your audience on your own platforms
- And finally, bring your analytics strategy to the next level (aka What We Did Next)