Smartify whitepaper: decision making in the newsroom

In this whitepaper we will introduce our newest feature: Smartify.

The future of editorial analytics is changing. Newsrooms are becoming more data driven as they become increasingly comfortable with the data that’s available to them - and as they do, they are becoming ever more discerning.

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Make your data platform smart

Do you have a performance dashboard?

What does it tell you? Does it influence your actions?

A data overview alone isn’t enough to get you into action and help you to make the right decisions. It only helps if it shows you the right statistics, that you can act on. In other words, if it's actionable.

But what if we could organise your data differently? Go beyond dashboards, just plug right into the data source, process the analytics and calculate actionable tips based on that data, your own behavioural patterns, business goals and audience behaviour? What if we could send you pure content intelligence, so you can decide how to bring it to your team?

The next step in editorial analytics is here

We can do all this with something we created called Smartify. You can use it to analyse all your data, across platforms, systems, channels and content, enrich it and turn it into daily digests and notifications that boost your performance.

But before we dive in, take 3 minutes to watch this explanatory animation:

Smartify animation
Smartify explained - Animation

Now, let's get cracking!

What is smartify?

What is smartocto's Smartify?

Smartify is not a single product or feature. It's a revolutionary decision making system that gives newsrooms AI-powered advise. This technology makes any data collection out there smart.

We provide you with notifications, daily digests, summaries and more that help you get from data to action - all of which will align perfectly with your particular business model. It's a completely flexible system, and you have the power to adjust it to your needs.

How is this possible, you may wonder... Well, the smartocto algorithm has been designed to analyse your data and make predictions about the performance of your next story - and the best possible scenario.

Based on these predictions the Smartify algorithm gives alerts and concrete tips (in the form of notifications) on how to deal with authors, stories and sections in real time. It's like having a super smart extra colleague: we harness the power of AI and data to work for you.

Smartify can do 3 things

Match
Track
Manage
Match
Track
Manage
Match
Track
Manage
 

The system matches stories with editorial actions.

The first version of Smartify outlines five editorial tasks:

  1. Place an article on Facebook
  2. Place an article on Twitter
  3. Add an article to your newsletter
  4. Write an update
  5. Run a headline test

Smartify then calculates which stories fit one of the five editorial tasks best. Here's an example: Let's say you want to place an article on Facebook. All you need to do is select the specific editorial task in Smartify. We'll then show you (in order of relevancy) which stories would benefit most from being placed on Facebook, by calculating what the expected impact will be on engagement, impressions and link clicks.

Keep a clear overview of all actions for maximum grip.

Smartify continuously monitors all the available data and feeds back what’s relevant. It could be status updates, strategic tips or the predicted impact of your actions and you can set the receivers' inboxes, so you get a clear overview and a firm handle on what’s going on in your newsroom.

You get full control at a glance - and the notification tracker allows you to easily define which editorial tips have the highest priority.

Adjust your own metrics, prioritise notifications and change the timing of the alerts

Smartify is almost endlessly customisable. You get full power of the system - however you like to configure it.

The Smartify algorithm manager makes it possible for you to adjust the way the notifications are set. This means you can change the timing of alerts, adjust your own metrics, change the text of your notifications and prioritise them - or even turn off the ones you don’t need.

All of this is imperative because we know that your newsroom has its unique rhythm and ecosystem. The tools, technologies and solutions you use need to fit into your business, not the other way around.

The system matches stories with editorial actions.

The first version of Smartify outlines five editorial tasks:

  1. Place an article on Facebook
  2. Place an article on Twitter
  3. Add an article to your newsletter
  4. Write an update
  5. Run a headline test

Smartify then calculates which stories fit one of the five editorial tasks best. Here's an example: Let's say you want to place an article on Facebook. All you need to do is select the specific editorial task in Smartify. We'll then show you (in order of relevancy) which stories would benefit most from being placed on Facebook, by calculating what the expected impact will be on engagement, impressions and link clicks.

Keep a clear overview of all actions for maximum grip.

Smartify continuously monitors all the available data and feeds back what’s relevant. It could be status updates, strategic tips or the predicted impact of your actions and you can set the receivers' inboxes, so you get a clear overview and a firm handle on what’s going on in your newsroom.

You get full control at a glance - and the notification tracker allows you to easily define which editorial tips have the highest priority.

Adjust your own metrics, prioritise notifications and change the timing of the alerts

Smartify is almost endlessly customisable. You get full power of the system - however you like to configure it.

The Smartify algorithm manager makes it possible for you to adjust the way the notifications are set. This means you can change the timing of alerts, adjust your own metrics, change the text of your notifications and prioritise them - or even turn off the ones you don’t need.

All of this is imperative because we know that your newsroom has its unique rhythm and ecosystem. The tools, technologies and solutions you use need to fit into your business, not the other way around.

The system matches stories with editorial actions.

The first version of Smartify outlines five editorial tasks:

  1. Place an article on Facebook
  2. Place an article on Twitter
  3. Add an article to your newsletter
  4. Write an update
  5. Run a headline test

Smartify then calculates which stories fit one of the five editorial tasks best. Here's an example: Let's say you want to place an article on Facebook. All you need to do is select the specific editorial task in Smartify. We'll then show you (in order of relevancy) which stories would benefit most from being placed on Facebook, by calculating what the expected impact will be on engagement, impressions and link clicks.

Keep a clear overview of all actions for maximum grip.

Smartify continuously monitors all the available data and feeds back what’s relevant. It could be status updates, strategic tips or the predicted impact of your actions and you can set the receivers' inboxes, so you get a clear overview and a firm handle on what’s going on in your newsroom.

You get full control at a glance - and the notification tracker allows you to easily define which editorial tips have the highest priority.

Adjust your own metrics, prioritise notifications and change the timing of the alerts

Smartify is almost endlessly customisable. You get full power of the system - however you like to configure it.

The Smartify algorithm manager makes it possible for you to adjust the way the notifications are set. This means you can change the timing of alerts, adjust your own metrics, change the text of your notifications and prioritise them - or even turn off the ones you don’t need.

All of this is imperative because we know that your newsroom has its unique rhythm and ecosystem. The tools, technologies and solutions you use need to fit into your business, not the other way around.

Why do you need Smartify?

Why do you need Smartify?

Most data isn't actionable in and of itself. A screen with graphs on the wall will not make better decisions by itself. That's why we want to help you make the most of your editorial analytics.

To be truly actionable, you need the right data at the right time. Data that answers the important questions you may have about the performance of your stories, the behaviour of your readers and the timing of your publications.

The calculations in our system are custom and based on your business model. Whenever you get an alert from smartocto, you'll know that acting on it will help you reach your goals.

Interpreting data is not always easy, so why not let Smartify do it for you? Apart from anything else, it'll save you the trouble of hiring a data analyst!

Plug Smartify into your own data source

And the best part is, you don't need a smartocto data source. So if you're attached to your current data provider, but you want to be more actionable, simply plug in our Smartify solution and we'll get you started. It's truly an add-in to your existing data system.

  • Independent of other smartocto features; compatible with any analytics system out there
  • Delivers actionable insights where you want them, be it email, CMS, Slack or any other platform

Who is Smartify for?

Who is Smartify for?

Media companies and online publishers
An increased focus on reader revenue models is asking for a more strategic approach to story commissioning. Understand your audience behaviour and make data-informed decisions.

Learn more

Media systems: data platforms and CMS vendors

Offer your users an even more complete solution with integrated data insights and performance-enhancing alerts.

Learn more

Get in touch!

Maybe you have specific questions, data challenges or requests. Please share them with us! Our team of data scientists and content strategists loves a good challenge. We're happy to research and develop solutions to make your newsroom even more effective, such as:

  • Custom notifications
  • Additional features developed in collaboration
  • On-site content strategy consultancy
  • In-depth analyses

Or just get a demo to see what Smartify can do for you!

download whitepaper