Big screens with a fancy dashboard on the wall have become a staple of the modern newsroom. Sure, it looks cool and gives editors the feeling of being informed. But honestly, does anybody actually look at these dashboards? Do they really drive editorial decisions? Do you actually perform actions based on what you see on the screen?
If not, it's probably because it shows the wrong kind of data: from a different world, made for different people. After all, data suitable for businesspeople or data scientists rarely inspires journalists. If you wonder why the traditional analytics approach often fails in the newsroom, we're here to give you 9 reasons. This blog was updated and republished by smartocto with kind permission from Laurens de Knijff.
- Dusty data language
- When it comes to data, less is more
- Numbers without context are just that: numbers
- Social media channels are not islands
- Your website is not necessarily your main channel
- Reporting periods don't show the big picture
- Totals are a wrong metric to measure story impact
- The next day... is just one day too late
- The importance of accuracy is a myth