Our corporate story

Or; how a broken leg and a story about a shark led us to where we are today

Smartocto didn't just start in May 2020. That's only when two companies, that had both been around for five years, decided to join forces and create the best editorial analytics tool out there. By combining historical and realtime insights, we were able to add predictive analysis to our system and that takes our notifications to a whole new level.

But, how did it all begin? How did a bunch of newsroom editors, heads of digital, and media folk end up developing an editorial analytics tool? That's a good story...

Something to be proud of...

We've been honoured with the Platinum award at the dotCOMM Awards 2023 in the category of Communication Design for our 'User Needs Model 2.0' whitepaper. You haven't had the chance to dive into the whitepaper yet? Now's the perfect time!

dotcomm award

Join us!

Do you want to work with a great system built by smart qualified people for the world's biggest media companies? Of course you do!

Apply to one of the open positions and become a real smartoctonian!