Turning data into insights

Smartocto Insights is in perfect sync with every major publishing business model. With the help of our unique analytics solution, you can map the patterns in your readers’ behaviour and influence their actions. It's all about turning data into insights.


We measure real reader behaviour and content performance with unrivaled precision thanks to our advanced metrics.

We will measure...

  1. Article reads
  2. Attention time
  3. Read depth
  4. Visitors
  5. Social actions
  6. our unique Content Performance Indicator based on exposure, loyalty and engagement

Insights visual
Smartocto Insights offers insights on different levels, like website, articles, authors, sections or topics
Insights visual
An overview of how your articles performed. These results can be filtered on author, campaign, channel, device, section, topic, etc.


Get what you need, when you need it.

Based on our metrics you can create compelling, automated, insight-filled reports with just a couple of clicks and send them directly to an inbox of your choice.

Take action

Our reports help you understand what works and what doesn't, what appeals to your audience or not. So, you can reflect on your own historical data, map the patterns in your readers’ behavior over a longer period of time and influence their actions. It will help you improve the overall success of your native advertisements, maximise your banner ad revenue, grow subscriptions, prevent churn and more. And best of all: you can translate complex editorial data into actionable insights.

Insightful. Strategic. Genuine.

Insights visual
You can create customisable report, like this one about your missed opportunities

Quadrant model

The Quadrant model is basically a visualisation of the page performance, giving editors insights what works for their audience and what doesn't. As the name suggests, you can see how your content is performing by where it’s positioned in a quadrant. You select what the axes represent, so there’s a degree of customisation available and you can ensure that this analysis does what your newsroom needs it to.

In the example below, the quadrants represent reach and engagement. The circles represents topics and the size of the circles represents the amount of articles for that topic. Editors should obviously stay away from stories that don’t have any reach or engagement. Some articles keep readers engaged, but their reach has limits - or vice versa. The question is how you’ll create content that is high on reach ánd engagement. Together, we’ll find the answer. 

Visualisation of the quadrant model
The Quadrant model in smartocto Insights

Are you interested in seeing how our Insights tool could benefit you? Don't hesitate to reach out or sign up for a free demo!

your story at the centre of it all!