Insights

Smartocto Insights is in perfect sync with every major publishing business model. With the help of our unique analytics solution, you can map the patterns in your readers’ behavior and influence their actions.

Inform

We measure real reader behaviour and content performance with unrivaled precision thanks to our advanced metrics.

We will measure...

  1. Article reads
  2. Attention time
  3. Read depth
  4. Visitors
  5. Social actions
  6. our unique Content Performance Indicator based on exposure, loyalty and engagement

Insights visual
Smartocto Insights offers insights on different levels, like website, articles, authors, sections or topics
Insights visual
An overview of how your articles performed. These results can be filtered on author, campaign, channel, device, section, topic, etc.

Report

Get what you need, when you need it.

Based on our metrics you can create compelling, automated, insight-filled reports with just a couple of clicks and send them directly to an inbox of your choice.

Take action

Our reports help you understand what works and what doesn't, what appeals to your audience or not. So, you can reflect on your own historical data, map the patterns in your readers’ behavior over a longer period of time and influence their actions. It will help you improve the overall success of your native advertisements, maximise your banner ad revenue, grow subscriptions, prevent churn and more. And best of all: you can translate complex editorial data into actionable insights.

Insightful. Strategic. Genuine.

Insights visual
You can create customisable report, like this one about your missed opportunities

Are you interested in seeing how our Insights tool could benefit you? Don't hesitate to reach out or sign up for a free demo!

your story at the centre of it all!