ready to make your stories count?
Smartocto is a smart editorial analytics system. It's built with and designed for newsrooms, storytellers and other content creators. Our mission is to help you make your news stories more relevant, impactful and profitable. Get from data to action with our smart tips and suggestions and connect the dots between you and your audience. It’s analytics made easy.
Check our featuresThe User Needs Model 2.0
The evolution of audience-driven publishing
The new model is more comprehensive and actionable than those before it, and its visualisation is strikingly clear. One of the original user needs has been reframed; two new users have been added.
Your guide to start working with the user needs
You're interested in implementing the User Needs Model 2.0 into your own newsroom? Great! We truly believe that we have created something that's helpful for every newsroom and media brand out there.
actionable insights on your stories
Know how to act on the numbers
Data-rich insights are absolutely essential, but you need more than just numbers for a data-informed approach: you also need to know how to act on them. That's where our alerts come in. We serve you just the information you need, when you need it, along with tips to boost story performance. These unique notifications are custom, based on your content strategy and business model.
our smart notifications
from strategy to smart predictions
The value of your stories yesterday, today and tomorrow
Reach, impact and value are not the same thing. Want to know the real value of your stories? Based on extensive historical analysis and real-time content analytics, our tool helps you get the answers. We calculate the value of your content - now and in the future - and send you a prescriptive scenario for every story. This data-informed solution is proven to support your business model: based on what happened in the past, we help your online storytelling efforts become profitable in the future.
features that make your newsroom grow
Our latest projects...
The subscription model
After analysing mountains of data, we have a clear view on the uplift effect of smartocto. It could be up to 39% if you execute well on the actionable notifications.
The advertisement model
Let's get you more exposure online. Our actionable tips and suggestions will get you up to 16% more views. But we ensure you we can go beyond that number.
our story approach
From idea to publication to optimisation
The story is at the centre of your content creation workflow. Our Story Life Cycle is an ongoing process of eight phases that are part of story creation, and we've built our analytics tool around it. From how you define your brand, where and when you publish, and how you measure success, the Story Life Cycle approach lets you ask the right questions at the right time. All supported by data analysis. There's more to content analytics than pageviews, much more.
all about the story life cycle©
smartocto proudly works with
blogs and more
Effective ways to improve the performance of breaking news
That breaking news story you published yesterday isn’t doing so well on our Content Performance Indicator. Here’s what to do…
Measure your success in 3 simple ways
The hard truth is that, whatever success metric you use, a third of your content should never have been produced.
