Translate strategy into actionable notifications
Why the emphasis on ‘actionable’?
Listen: if alerts aren’t actionable, they don’t mean anything. Simple. No one needs more digital interruptions, but data-rich insights are absolutely critical for newsrooms. That’s where we come in: we serve you only the information you need, when you need it. These unique notifications are laser-focused and based on your story strategy and business model. See it as AI that lets you know which story to optimise. The ultimate colleague you always wanted.
newsrooms need actionable alerts
Find out the value of your stories from a historical and real-time perspective
It’s one thing to ask if your stories have impact, but it’s another to know what their real value is. Based on extensive historical analysis and real time data, our tool helps you get answers to both questions. We calculate the value of your content - now and in the future - and send you a prescriptive scenario for every story. This data-informed solution is proven to support your business model, and because it’s set up to be in sync with how you operate, it’ll help your online storytelling efforts become profitable.
story life cycle
For an analytics system to be successful, it needs to be connected to the newsroom workflow. And, at the centre of the newsroom is the story. The Story Life Cycle© is an ongoing process of eight phases critical to every story - and we can help in each stage. Analytics isn’t just about tracking how many Article Reads your story gets; it should do more than that - because it can. So, from how you define your brand, where and when you publish, and how you measure success, the Story Life Cycle© approach gets you asking the right questions at the right time - all reinforced (in the background) by sound data analysis. So, storytellers, we’re there for you every step of the way.
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Real Talk Podcast episode 1: the user needs model
In this episode we discuss the 'user needs' model. How can it help newsroom to be more relevant in the online domain and connect to their audience in a stronger way?
Introducing the user needs approach in the newsroom
Writing for the user needs requires the newsroom to change their commissioning and writing approach. In this blog, we explain how you can make this a success.