what is smartocto?
Smartocto is a smart editorial analytics system built with, and designed for, newsrooms, storytellers and content creators. Our mission is to help you make your (news) stories more relevant, impactful and profitable. And instead of just delivering numbers, we help you get from data to action. With our complex metrics, actionable insights and optimisation tools, we connect the dots between online publishers and their audience.
Why smartocto?user needs for news
A news story can be a powerful thing, if it manages to push the right buttons. But with the massive amounts of content being published everyday, it’s hard to reach your audience. So how do you, as news media, set yourself apart? We believe the answer is a user needs approach: more creative story commissioning that answers the demands of your readers. Yes, this can be challenging. So we made it easy. Discover our actionable user needs notifications, for stories that make an impact.
the actionable user needs approachactionable insights on your stories
Know how to act on the numbers
Data-rich insights are absolutely essential, but you need more than just numbers for a data-informed approach: you also need to know how to act on them. That's where our alerts come in. We serve you just the information you need, when you need it, along with tips to boost story performance. These unique notifications are custom, based on your content strategy and business model.
our smart notifications
from strategy to smart predictions
The value of your stories yesterday, today and tomorrow
Reach, impact and value are not the same thing. Want to know the real value of your stories? Based on extensive historical analysis and real-time content analytics, our tool helps you get the answers. We calculate the value of your content - now and in the future - and send you a prescriptive scenario for every story. This data-informed solution is proven to support your business model: based on what happened in the past, we help your online storytelling efforts become profitable in the future.
features that make your newsroom grow
our story approach
From idea to publication to optimisation
The story is at the centre of your content creation workflow. Our Story Life Cycle is an ongoing process of eight phases that are part of story creation, and we've built our analytics tool around it. From how you define your brand, where and when you publish, and how you measure success, the Story Life Cycle approach lets you ask the right questions at the right time. All supported by data analysis. There's more to content analytics than pageviews, much more.
all about the story life cycle©
smartocto proudly works with
blogs and more
2021: the year the user was finally put front and centre
User needs and reader behaviour have occupied our thoughts a lot this year, and we're not alone. If we've learned anything from 2021 it's the importance of putting your audience first. So, it's time to take the bull by the horns and do just that. And to do so, we've created an actionable checklist for 2022.
Thoughts from our CEO: Introducing a data inspired culture
On paper, incorporating data into the newsroom seems like a no-brainer. And yet newsrooms often hesitate before rolling out new solutions. The reason is simple: newsroom culture. That's why it's essential to introduce a data inspired culture into the newsroom. We'll explain why.
