ready to make your stories count?
Smartocto is a smart editorial analytics system built with, and designed for, newsrooms, storytellers and content creators. Our mission is to help you make your (news) stories more relevant, impactful and profitable. And instead of just delivering numbers, we help you get from data to action. With our complex metrics, actionable insights, predictive analysis and optimisation tools, we connect the dots between online publishers and their audience. We measure what matters. Analytics made easy.
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Smartify
Based on your business model, we provide notifications, daily digest, summaries and more that help you get from data to action. It’s basically reversed engineering: you tell the tool what you want, and Smartify will give you the best possible action that fits your wish. Download the whitepaper!
User needs
Follow-up stories, you know, those where you cover facts from a different perspective and keep your readers engaged for longer, are key. That's why we've created a smart notification system to help you choose the right editorial approach for your next story. So, what are you waiting for?
actionable insights on your stories
Know how to act on the numbers
Data-rich insights are absolutely essential, but you need more than just numbers for a data-informed approach: you also need to know how to act on them. That's where our alerts come in. We serve you just the information you need, when you need it, along with tips to boost story performance. These unique notifications are custom, based on your content strategy and business model.
our smart notifications
from strategy to smart predictions
The value of your stories yesterday, today and tomorrow
Reach, impact and value are not the same thing. Want to know the real value of your stories? Based on extensive historical analysis and real-time content analytics, our tool helps you get the answers. We calculate the value of your content - now and in the future - and send you a prescriptive scenario for every story. This data-informed solution is proven to support your business model: based on what happened in the past, we help your online storytelling efforts become profitable in the future.
features that make your newsroom grow
our story approach
From idea to publication to optimisation
The story is at the centre of your content creation workflow. Our Story Life Cycle is an ongoing process of eight phases that are part of story creation, and we've built our analytics tool around it. From how you define your brand, where and when you publish, and how you measure success, the Story Life Cycle approach lets you ask the right questions at the right time. All supported by data analysis. There's more to content analytics than pageviews, much more.
all about the story life cycle©
smartocto proudly works with
blogs and more
A practical guide to using UTM tags
A crucial aspect of being a great journalist or marketer is being able to measure your success and impact. This is where UTM tags might be of great help.
Dmitry Shishkin: 5 years into the user needs story
In this guest blog, Dmitry takes us on a trip down memory lane and describes the impact the user needs model has had ever since it came into existence 5 years ago.
