Actionable user needs
What do readers really want from the news? With the massive amounts of content being published everyday, newsrooms are struggling more and more to reach their audience. The BBC developed a 'user needs' model in 2016 to support better content commissioning and create more diverse news stories that generate real engagement. What if we could integrate this model into our notification system to help news media create stories with more impact?
all about the Triple N project and whitepapersmart editorial analytics
The stories you publish matter and should connect you to your audience. We understand that being data informed is the difference between your story doing ok and it going stratospheric. And rockets are supercool! So, meet smartocto: the world’s most actionable editorial analytics system. Built with, and designed for, newsrooms. We’re here to help boost your online impact. Ready?
Why smartocto?Translate strategy into actionable notifications
Why the emphasis on ‘actionable’?
Listen: if alerts aren’t actionable, they don’t mean anything. Simple. No one needs more digital interruptions, but data-rich insights are absolutely critical for newsrooms. That’s where we come in: we serve you only the information you need, when you need it. These unique notifications are laser-focused and based on your story strategy and business model. See it as AI that lets you know which story to optimise. The ultimate colleague you always wanted.
our smart notifications
newsrooms need actionable alerts
Find out the value of your stories from a historical and real-time perspective
It’s one thing to ask if your stories have impact, but it’s another to know what their real value is. Based on extensive historical analysis and real time data, our tool helps you get answers to both questions. We calculate the value of your content - now and in the future - and send you a prescriptive scenario for every story. This data-informed solution is proven to support your business model, and because it’s set up to be in sync with how you operate, it’ll help your online storytelling efforts become profitable.
features that make your newsroom grow
story life cycle
For an analytics system to be successful, it needs to be connected to the newsroom workflow. And, at the centre of the newsroom is the story. The Story Life Cycle© is an ongoing process of eight phases critical to every story - and we can help in each stage. Analytics isn’t just about tracking how many Article Reads your story gets; it should do more than that - because it can. So, from how you define your brand, where and when you publish, and how you measure success, the Story Life Cycle© approach gets you asking the right questions at the right time - all reinforced (in the background) by sound data analysis. So, storytellers, we’re there for you every step of the way.
all about the story life cycle
smartocto proudly works for
blogs and more
A special metric for public media
Public media have different goals than their commercial colleagues. Their data and strategy should represent this, and we want to facilitate their efforts.
They're here! Actionable user needs
What if we could integrate the user needs model into our notification system to help news media create stories with more impact?
