This guide, written in collaboration with user needs evangelist Dmitry Shishkin, is part of a series on writing news stories based on the news needs approach. These six different editorial treatments of a news event, focusing on other details of the story besides the cold, hard facts, can offer more value to the reader. This has been proven on many occasions in various settings. The ultimate goal of the user needs approach is to connect to the audience in a stronger, more meaningful way - creating more engagement and loyalty in the process and increasing the relevance of your brand.
New to the user needs?