Story view

SmartOcto is the first tool that shows reach and engagement data on story level in a clean view. Real time !

This makes it possible to react on all your online stories.
Giving you the ultimate control to steer to success !

Simple, powerful, obvious !

Impact Radar

There’s a difference between the morning post or the evening update ! SmartOcto knows this.

Stop asking yourself on which platform to publish your content.
Don’t worry about the way your omnichannel strategy should be performed.
The Impact Radar shows you the relation between editorial effort & impact.
And gives you tips on timing and channels.

Convenient, nice, actionable !

Impact Radar

There’s a difference between the morning post or the evening update ! SmartOcto knows this.

Convenient, nice, actionable !

Bundles

Bundles make it possible to track combined stories across diverse channels over time.
Get an overview with smart notifications on campaigns and online events.
Act real time on unique content insights !

Editorial decisions on the mark !

To know our features is to know SmartOcto

Notifications

SmartOcto is your best colleague and that’s why he talks to you. With actionable editorial tips he let’s you improve all your online stories. It will also tell you if and when you’ve reached your business goals, for example on pageviews or engagement level.

And there’s more …
If the story builds up lot’s of traffic but hasn’t been published on a specific (social) channel SmartOcto will suggest you to do so. If there’s negative feedback on a story on Facebook he will ask you to check it out and put effort in webcare.

And of course the notifications are sent to a preferred inbox, i.e. Slack or WhatsApp.

Super nice. Super efficient!

BigScreen

Together with several editorial rooms we’ve developed an extra supporting feature called BigScreen. It show the most important data and stories that determine the actual impact. We like to call it the pulse. We even developed a special newsroom version!

For example stories that are big on reach, stories that attract lots of engagement, stories that grow fast in the last 15 minutes etc. We also built a reference graph that gives a feeling of how good your day is related to other historic similar days.

All necessary insights at a glance !

Tentacles

To constantly improve your home- & indexpage we developed an AB-testing module for teaser and headlines. Together with the largest newspaper brands of the Netherlands and Belgium we co-created the Tentacles feature.

What does it do …
First of all it gives you an indication of the impact of your home- or indexpage. Secondly Tentacles gives you suggestions and insights on the orchestration of content components. Which stories should go up, which should be replaced to a less prominent position. Finally it enables an AB-testing module once SmartOcto indicates it could help to raise the click through of headlines or make people more loyal.

Optimization of your home !

Segments

Every brands wants to connect with their audiences. In order to have even more insights on who to attract with what story on which channel SmartOcto has developed Segments. With this feature it is possible to have segmented information on a storylevel. That is a very powerful function since it will tell you exactly what your audiences are attracted to.

Building an omnichannel strategy !

Video

In the digital landscape video becomes more important every day. And video has to be channel specific since your audience travels across these various channels and demands different things. Therefor video becomes a primary focus of storytelling. This is the exact reason why we co-created SmartOcto Video with leading video-oriented brands.

With SmartOcto Video you can analyse videos on story pages or standalone video on Instagram, YouTube and Facebook. A must have in the data driven editorial room of tomorrow.

Omnichannel video analytics

Now we’ve got you convinced.
Let’s get in touch!

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get in touch

Now we’ve got you convinced.
Let’s get in touch!

Get in touch

“In the digital transformation we are facing SmartOcto helps us in making necessary content decisions. Not only on channels and timing but also in editorial subjects.”

actionable content analytics

actionable content analytics

Story view

Simple, powerful, obvious !

Impact Radar

Convenient, nice, actionable !

Impact Radar

Convenient, nice, actionable !

Bundles

Editorial decisions on the mark !

To know our features is to know SmartOcto

Notifications

Super nice. Super efficient!

BigScreen

All necessary insights at a glance !

Tentacles

Optimization of your home !

Segments

Building an omnichannel strategy !

Video

Omnichannel video analytics

Now we’ve got you convinced.
Let’s get in touch!

Now we’ve got you convinced.
Let’s get in touch!

“In the digital transformation we are facing SmartOcto helps us in making necessary content decisions. Not only on channels and timing but also in editorial subjects.”

“Manage the buzz. Do it now.
Tomorrow is already here!”

Features

Story view

Simple, powerful, obvious !

Impact Radar

Convenient, nice, actionable !

Impact Radar

Convenient, nice, actionable !

Bundles

Editorial decisions on the mark !

To know our features is to know SmartOcto

Notifications

Super nice. Super efficient!

BigScreen

All necessary insights at a glance !

Tentacles

Optimization of your home !

Segments

Building an omnichannel strategy !

Video

Omnichannel video analytics

Now we’ve got you convinced. Let’s get in touch!

Now we’ve got you convinced. Let’s get in touch!

“In the digital transformation we are facing SmartOcto helps us in making necessary content decisions. Not only on channels and timing but also in editorial subjects.”

“Manage the buzz. Do it now. Tomorrow is already here!”

Now we’ve got you convinced.
Let’s get in touch!

Now we’ve got you convinced.
Let’s get in touch!

“Manage the buzz. Do it now.
Tomorrow is already here!”