Smartocto is a unique content analytics solution that supports multiple business models throughout the entire Story Life Cycle©.

Our vision is that the digital publishing workflow should be smart. This is the only way to really connect stories to your audience.

Smart means using relevant data in such a way that publishers are able to optimise the story at any moment with the Story Life Cycle©. From creating stories (via real-time analytics) to improving impact – we help you make a real connection with your audience.

Turn editorial effort into profitability


With our unique approach - where we calculate the best scenario for every story in real time - we can help you grow Reader Loyalty and boost your Online Impact. We can even predict the effectiveness of your content strategy, which helps newsrooms to simply make better stories.

Many of our clients have now increased their online subscriptions and CTRs as a result of experiencing the power of the realtime Story Value Engine©.

Learn more about the Story Value Engine

from data to action!

Tentacles A/B testing

With Tentacles you are able to optimise your home and index pages. You can run A/B header tests to increase audience loyalty and raise CTRs. Orchestration of articles on your website has never been so easy with these tips on adjustments. Easy. Simple. Effective.

Tentacles on a homepage

Omnichannel story analytics with smart notifications

Smart notifications

Your newsroom needs a plan that helps to get the most out of your online storytelling efforts. That’s why we’ve built a unique smart notification system that gives tips on every story. Modified to your business model. Actionable. Direct. Proven.

real time tips on your mobile device - click to see the notifications in action

Big screen

A super powerful way of getting your newsroom data informed. The overviews in the big screens are simple to read and designed to give you the most essential data to get you going. All in real time of course. Powerful. Convenient. Clear.

big screens are the first touch point for data in many newsrooms

the pulse of the day gets the newsroom going


We measure real reader behaviour and content performance with unrivaled precision. We translate complex editorial data into actionable insights. With reports you're better able to understand and serve your audiences and are able to increase your revenue. Insightful. Strategic. Genuine.

historical data puts your effort into perspective

Our story life cycle©

For an analytics system to be successful, it needs to be connected to the newsroom workflow. And, at the centre of the newsroom is the story. The Story Life Cycle© is an ongoing process of eight phases critical to every story - and we can help in each stage. Analytics isn’t just about tracking how many Article Reads your story gets; it should do more than that - because it can.

So, from how you define your brand, where and when you publish, and how you assess success, the Story Life Cycle© approach gets you asking the right questions at the right time - all reinforced (in the background) by sound data analysis. We’re there for you every step of the way.

Please check out our dedicated Story Life Cycle© information page where you get all the insights and information you need.

Learn more about our Story Life Cycle

smartocto's features explained

your story at the centre of it all!