Seven years ago, the smartocto we now know, didn’t exist. At that point there were two analytics companies. One was called SmartOcto, led by Erik van Heeswijk and Rutger Verhoeven, and was based in the Netherlands. The other company, called Content Insights, was led by Dejan Nikolic, Ilija Susa and Dragutin Miletic, and was based in Serbia. Both were trying to tackle the problems in the publishing industry by building great editorial analytics systems.
Read all about how these two start-ups came into existence and how their paths finally crossed to form a brand new and even more innovative company called smartocto.
Now, we are seven years into the story. And you know what they say about seven years, right? The famous seven year itch! A popular belief that states that happiness in a marriage or long-term romantic relationship declines after around seven years… So, we’re wondering, has the love for our company declined amongst our founding fathers or are they still head over heels? Let’s ask them all the ins and outs!