Real time analytics
It’s all about now. You want to react to the pulse of the day, so that’s why smartocto is real time. Smartocto's real time tool is a complete content analytics solution that supports multiple business models, whether your focus is on advertising or reader revenue. Of course we serve a clear omnichannel view and present your data in an easy-to-understand way - that’s why editors love using our tool!
Are people actually seeing and reading your stories? Or is something happening that needs your attention? The real time analytics tool tells you just that based on multiple key metrics, like pageviews, engagement and conversion. With our real time tool you are able to boost your journalistic model and online impact, grow your reader loyalty and optimise your content strategy.
Which insights can you gather from our real time tool?
- Story reach and consumptions divided by channel
- (Social) engagement in real time, based on your own unique mix of measurable channels
- The impact of all your content over time
- The progress of campaigns by tracking them via bundle graphs
- Your impact measured by showing the timing of the newsroom (effort) against the impact of the stories on different channels (impact).
But what makes our real time tool truly unique are our smart notifications
- The system serves smart notifications calculated on every story. Our smart notifications that tell you exactly which stories need what editorial action
We know that no one needs more unnecessary digital interruptions, but data-rich insights are absolutely critical for today’s newsrooms. After all, the publication of a story isn't the end; it's just the beginning. Those first moments after you press 'publish' are crucial. Are people picking up the story or does it need a different header or teaser? Does it need more attention on social media? Our smart notifications will tell you just that.
And we believe that if alerts aren’t actionable, they don’t mean a thing, so we only send you the ones that count. They’re laser-focused to your newsroom and story strategy because they’re built to support your business model. In other words? Your smartocto solution is unique to you. Off the shelf simply doesn’t give you the precision you need. And of course these notifications go to any inbox of your choice. Try us. You’ll love it.
Here's an example of some of our smart notifications: