Real time analytics

It’s all about now. You want to react to the pulse of the day, so that’s why smartocto is real time. Smartocto's real time tool is a complete content analytics solution that supports multiple business models, whether your focus is on advertising or reader revenue. Of course we serve a clear omnichannel view and present your data in an easy-to-understand way - that’s why editors love using our tool!

Are people actually seeing and reading your stories? Or is something happening that needs your attention? The real time analytics tool tells you just that based on multiple key metrics, like pageviews, engagement and conversion. With our real time tool you are able to boost your journalistic model and online impact, grow your reader loyalty and optimise your content strategy.

Which insights can you gather from our real time tool?

  • Story reach and consumptions divided by channel
  • (Social) engagement in real time, based on your own unique mix of measurable channels
  • The impact of all your content over time
  • The progress of campaigns by tracking them via bundle graphs
  • Your impact measured by showing the timing of the newsroom (effort) against the impact of the stories on different channels (impact).
  • The system serves smart notifications calculated on every story. Our smart notifications that tell you exactly which stories need what editorial action

Data-rich insights are absolutely critical for today’s newsrooms. After all, the publication of a story isn't the end; it's just the beginning. Check out our real-time features:




By the way... we also have real-time dashboards for video.

Here's an example of some of our smart notifications:

smart notifications examples

And we've got hundreds of 'em...

Want a clear example of how a Dutch newsroom optimises a story post-publication, using our smart notifications?

Real time tips on your mobile device - click to see our smart notifications in action


Another functionality within our real time tool is 'Conversions'. In the complex digital landscape you want to be profitable. That makes sense. And to help you with that we've invented Conversions. If we understand what you are aiming for (be it newsletter subscribers or conversions behind the paywall) we can help you improve that strategy by showing you - in real time - what works and what needs attention.


Of course, when all this real time data is presented to you, you want to keep track of it, but no one expects a room full of journalists to constantly keep their eyes on our real time tool. After all, different organisations and even different people within your organisation might need different metrics and graphs to do their job. So we created something that can be adjusted to specific wishes or business goals. Waves is our standalone, fully customisable big screen.

With Waves you can build your big screen the way you want. Adjusting which data you want to see on your screen and custom layouts for each role in the newsroom as a few of many possibilities. You're completely in control of the communications you want to receive. It could be the most relevant notifications on story level, actual insights on business goals or even the amount of conversions or subscriptions you’ve realised today. This is a way to get that information instantly, without having to wait for a report to be generated.

And for those companies that have multiple brands in their portfolio: we’ve got you. You can organise your Waves big screen in such a way that you can keep an eye on the performance of the best performing stories across your various brands. And beside this convenient overview you will also receive notifications that transcend individual titles and are vital to understanding your overall performance as a publisher.

Big Screen mock-up
Our big screen on mobile or desktop


Tentacles is a feature used directly on your homepage and index pages, which allows you to fully optimise them. You can run A/B tests on headlines, intros and images to increase audience loyalty and raise CTRs.

With the help of Tentacles we’ll take the orchestration of articles on your website off your plate via direct tips and adjustments and since trust is super important to us, we'll always make it transparent and easy. If we recommend that you move an article, you can rest assured that we’ll also explain why.

Use smartocto Tentacles to A/B test headlines for your news story
Tentacles on a homepage


This real-time dashboard is designed to empower media professionals by providing them with the means to effectively track their progress and achieve their targets. Smartocto Goals offers a comprehensive solution to monitor and visualise key performance indicators (KPIs) such as campaign reach, conversions, subscriptions, and social traffic.

The standout feature of smartocto Goals is its versatility and customisability. It goes beyond traditional metrics by allowing you to set targets tailored to the unique needs and activities of your media team. Whether you want to guide your team by setting baselines for header tests, premium story production, or Facebook posts, smartocto Goals makes it effortless. With just a few clicks, you can choose the metric, set the target, and define the timeframe for achieving your goals: daily, weekly or monthly.

Goals serves as the health app for the media industry, displaying your self-imposed targets and tracking your progress in real-time. Join us today and experience the transformative impact it can have on your editorial or marketing operations.

The inner ring shows where you should be considering time, the outer ring shows the progress until that very moment.


In nowadays online storytelling video has become more and more important. And you can tell much more in a shorter amount of time with video - and with an audience that's distracted very easily we see the importance for video growing every day. If we have access to the real time data from your video player, we can actually create graphs and insights on your video performance.

Are you interested in seeing how our Real time features could benefit you? Don't hesitate to reach out or sign up for a free demo!

your story at the centre of it all!