Tips & tricks that will help your business grow
We all understand that creating content no-one is interested in is going to do absolutely zilch to help your business grow.
Whether you’re in the news industry, or trying to sell pillows that will make your cat purr less obnoxiously, you need relevant and appealing content in order to engage your audience. It’s hardly a revelation to say as much, but if you need proof that engaging content will help improve your business, by selling more subscriptions, we’ve got it. Check out the case of Badische Zeitung for starters.
From all the data collection we’ve done, across the many brands and news organisations we work with, we know this: engaging content will help you optimise your business goals. It will bring in more frequent visitors, they will value your content more, be more loyal to you, start sharing & engaging with your content and even convert to different things (subscribe to newsletters, join online conversations, sign up for webinars, leave email addresses in order to download info or even buy stuff.)
In this Tips & Tricks format we will give you simple suggestions to create more engaging content. Do you want to learn from one of our clients about this topic? Indian news site The Economic Times (ET Prime), is knocking it out of the park in the engagement stakes.