Innovation Lab

Introducing the smartocto User Needs Lab: unlocking the power of user-centric journalism

In a rapidly changing media landscape, understanding your audience is paramount. The User Needs Labs brings a selected group of organisations together to focus on user-centric journalism, collaboration, and effective content implementation. It provides newsrooms with consulting and cutting-edge editorial tools to maximise the user needs approach. The project will run for 6 months, starting September 2023 and consists of 2 different packages:

1. The Strategic Package - focus on historical insights and reports. Suited for newsrooms that are implementing user needs phase by phase and measure impact across time.
2. The Actionable Package - focus on real time insights, notifications and dashboards. Suited for newsrooms that already put user needs at their core. Real time tracking and notifications take them to the next level.

Both project groups will be heavily supported through the project groups, where all participants will regularly meet and discuss challenges and results. On top of that, the project will be guided by advocates of the User Needs for News model Dmitry Shishkin and Rutger Verhoeven.

The value of a story - in relation to your business goals - can already be calculated with the Story Value Engine. It's based on the CPI (content performance indicator): a compound metric that includes insights on reach, engagement and loyalty around every story you publish.

But many of our clients are also interested in what they call the ‘public value’: what's the impact of a story in a social sense? How does it correspond to their mission or company message?

There are many ways to determine the impact of those 'signature stories' that fit your brand's mission statement best. But we are improving our system, to make it possible to calculate this mission value in real time. This will help you optimise your online impact, to make a public impact as well. Read all about our efforts to create a public metric.

We believe in the power of notifications to create actionability. We even believe that notifications are going to be the new interface for today’s newsrooms, because they can easily integrate into - and improve - the daily workflow. That’s why we’ve taken our actionable layer to the next level.

Smartify is a platform-agnostic AI layer that connects to your data source, smartocto or otherwise. So, whether you work with smartocto or other editorial analytic tools we can use the data, process and structure it, make calculations and serve instant notifications and insights based on it - delivered when and where you want it.

This makes getting from data to action easier than ever, and the promise of actionability available for everybody.

Read more about Smartify.

Many newsrooms work with targets. Maybe your goals is to reach a specific audience, create a predetermined amount of engagement or loyalty or realise 5000 new subscriptions in a specific time-frame. Now, in tracking your goals, our feature Targets, which is currently being developed, could come in really handy.

With Targets you can set yourself realistic ambitions targets. Then, it's time to create content, and we'll take over from there. We'll calculate precisely which targets will be successful and which stories contributed most to achieving specific targets.

A great content strategy is all about timing.

You probably wonder when it is the right moment to be visible on a specific platform, whether it's your own channels like web, app or newsletter or it's your social channels like YouTube or Facebook. We understand that and that's why we are currently developing the Impact Radar within the smartocto real time tool. It calculates and shows you the exact impact a specific story will generate.

With bundles you can distribute your stories according to themes in a bundle. This makes it possible to follow a specific theme over a longer period of time, creating specific impact insights.

And the beauty of this all is that it gives you insights on the most valuable channels. It shows you directly what channel brought in the most traffic. And that's useful because if you've spent some serious marketing money on a Facebook-campaign you want to understand if that actually brought in some serious traffic. Bundles gives you that overview.

Introducing the smartocto User Needs Lab: unlocking the power of user-centric journalism

In a rapidly changing media landscape, understanding your audience is paramount. The User Needs Labs brings a selected group of organisations together to focus on user-centric journalism, collaboration, and effective content implementation. It provides newsrooms with consulting and cutting-edge editorial tools to maximise the user needs approach. The project will run for 6 months, starting September 2023 and consists of 2 different packages:

1. The Strategic Package - focus on historical insights and reports. Suited for newsrooms that are implementing user needs phase by phase and measure impact across time.
2. The Actionable Package - focus on real time insights, notifications and dashboards. Suited for newsrooms that already put user needs at their core. Real time tracking and notifications take them to the next level.

Both project groups will be heavily supported through the project groups, where all participants will regularly meet and discuss challenges and results. On top of that, the project will be guided by advocates of the User Needs for News model Dmitry Shishkin and Rutger Verhoeven.

The value of a story - in relation to your business goals - can already be calculated with the Story Value Engine. It's based on the CPI (content performance indicator): a compound metric that includes insights on reach, engagement and loyalty around every story you publish.

But many of our clients are also interested in what they call the ‘public value’: what's the impact of a story in a social sense? How does it correspond to their mission or company message?

There are many ways to determine the impact of those 'signature stories' that fit your brand's mission statement best. But we are improving our system, to make it possible to calculate this mission value in real time. This will help you optimise your online impact, to make a public impact as well. Read all about our efforts to create a public metric.

We believe in the power of notifications to create actionability. We even believe that notifications are going to be the new interface for today’s newsrooms, because they can easily integrate into - and improve - the daily workflow. That’s why we’ve taken our actionable layer to the next level.

Smartify is a platform-agnostic AI layer that connects to your data source, smartocto or otherwise. So, whether you work with smartocto or other editorial analytic tools we can use the data, process and structure it, make calculations and serve instant notifications and insights based on it - delivered when and where you want it.

This makes getting from data to action easier than ever, and the promise of actionability available for everybody.

Read more about Smartify.

Many newsrooms work with targets. Maybe your goals is to reach a specific audience, create a predetermined amount of engagement or loyalty or realise 5000 new subscriptions in a specific time-frame. Now, in tracking your goals, our feature Targets, which is currently being developed, could come in really handy.

With Targets you can set yourself realistic ambitions targets. Then, it's time to create content, and we'll take over from there. We'll calculate precisely which targets will be successful and which stories contributed most to achieving specific targets.

A great content strategy is all about timing.

You probably wonder when it is the right moment to be visible on a specific platform, whether it's your own channels like web, app or newsletter or it's your social channels like YouTube or Facebook. We understand that and that's why we are currently developing the Impact Radar within the smartocto real time tool. It calculates and shows you the exact impact a specific story will generate.

With bundles you can distribute your stories according to themes in a bundle. This makes it possible to follow a specific theme over a longer period of time, creating specific impact insights.

And the beauty of this all is that it gives you insights on the most valuable channels. It shows you directly what channel brought in the most traffic. And that's useful because if you've spent some serious marketing money on a Facebook-campaign you want to understand if that actually brought in some serious traffic. Bundles gives you that overview.

Introducing the smartocto User Needs Lab: unlocking the power of user-centric journalism

In a rapidly changing media landscape, understanding your audience is paramount. The User Needs Labs brings a selected group of organisations together to focus on user-centric journalism, collaboration, and effective content implementation. It provides newsrooms with consulting and cutting-edge editorial tools to maximise the user needs approach. The project will run for 6 months, starting September 2023 and consists of 2 different packages:

1. The Strategic Package - focus on historical insights and reports. Suited for newsrooms that are implementing user needs phase by phase and measure impact across time.
2. The Actionable Package - focus on real time insights, notifications and dashboards. Suited for newsrooms that already put user needs at their core. Real time tracking and notifications take them to the next level.

Both project groups will be heavily supported through the project groups, where all participants will regularly meet and discuss challenges and results. On top of that, the project will be guided by advocates of the User Needs for News model Dmitry Shishkin and Rutger Verhoeven.

The value of a story - in relation to your business goals - can already be calculated with the Story Value Engine. It's based on the CPI (content performance indicator): a compound metric that includes insights on reach, engagement and loyalty around every story you publish.

But many of our clients are also interested in what they call the ‘public value’: what's the impact of a story in a social sense? How does it correspond to their mission or company message?

There are many ways to determine the impact of those 'signature stories' that fit your brand's mission statement best. But we are improving our system, to make it possible to calculate this mission value in real time. This will help you optimise your online impact, to make a public impact as well. Read all about our efforts to create a public metric.

We believe in the power of notifications to create actionability. We even believe that notifications are going to be the new interface for today’s newsrooms, because they can easily integrate into - and improve - the daily workflow. That’s why we’ve taken our actionable layer to the next level.

Smartify is a platform-agnostic AI layer that connects to your data source, smartocto or otherwise. So, whether you work with smartocto or other editorial analytic tools we can use the data, process and structure it, make calculations and serve instant notifications and insights based on it - delivered when and where you want it.

This makes getting from data to action easier than ever, and the promise of actionability available for everybody.

Read more about Smartify.

Many newsrooms work with targets. Maybe your goals is to reach a specific audience, create a predetermined amount of engagement or loyalty or realise 5000 new subscriptions in a specific time-frame. Now, in tracking your goals, our feature Targets, which is currently being developed, could come in really handy.

With Targets you can set yourself realistic ambitions targets. Then, it's time to create content, and we'll take over from there. We'll calculate precisely which targets will be successful and which stories contributed most to achieving specific targets.

A great content strategy is all about timing.

You probably wonder when it is the right moment to be visible on a specific platform, whether it's your own channels like web, app or newsletter or it's your social channels like YouTube or Facebook. We understand that and that's why we are currently developing the Impact Radar within the smartocto real time tool. It calculates and shows you the exact impact a specific story will generate.

With bundles you can distribute your stories according to themes in a bundle. This makes it possible to follow a specific theme over a longer period of time, creating specific impact insights.

And the beauty of this all is that it gives you insights on the most valuable channels. It shows you directly what channel brought in the most traffic. And that's useful because if you've spent some serious marketing money on a Facebook-campaign you want to understand if that actually brought in some serious traffic. Bundles gives you that overview.