Online data masterclasses

We love data. But using data in the right way can be a challenge. We'd hate for you to not make the most of your editorial analytics tool, and the smartocto webinar is here to help.

In these free online masterclasses we discuss the use of data, user needs and the challenges that come with it, but also the benefits it can bring when used well. But we also look beyond data, at developments in the industry and new ways to help optimise your online publishing strategy.

Together with experts from the field we share best practices, tips and tools that help make content optimisation and storytelling with data a success.

our webinars

User Needs for Sports: how storytelling can match fan engagement

Becoming an audience centric newsroom in 2026

The next step of AI in editorial analytics

The user needs growth hacks: why they work and how to get started

Beyond clicks: measuring what really matters in journalism

Which tools does a modern newsroom need?

5 media trends you shouldn’t ignore in 2025

How to create constructive content about elections

Why the user needs model is transformative: learnings from the Reuters Institute and Metro.co.uk

Why tagging is a crucial part of data analysis and how AI can help automate it

How editorial analytics supports the AI Revolution

How editorial analytics supports user needs

How editorial analytics supports advertisement models

How editorial analytics supports subscription models

What mainstream media can learn from niche news sites

Mastering user needs for news: Ask Me Anything

Ask me anything

KI-gestützte Analyse und Trends mit smartocto

Meet smartocto.ai: empowering news media with artificial intelligence

Why headline testing matters, how AI can help

Shaping content: how data can inform your editorial output

PA Media webinar

Behind the data: welcoming AI into the newsroom

Explaining the User Needs Model 2.0: audience driven journalism

Get started with the Quadrant Model: produce and optimise the right content

webinar get started with the quadrant model: produce and optimise the right content

Value over volume: create better content by doing less

Webinar Value over volume: create better content by doing less

Smartocto Connect: Boost your own datalake

Webinar 23 June 2022 Smartocto Connect

How to produce news for younger generations

Our webinar about news for younger generations

Get into action with smart notifications

Webinar - Get into action with smart notifications

How to introduce a data inspired culture in your newsroom

Webinar 8 December 2021

Covering the news from a user needs perspective

User needs workshop 23 March 2021 with Dmitry Shishkin

Smartify your system - vendor edition

Smartify your system webinar for vendors

Smartify your system

Smartify your system webinar

ES - Retos para periodismo en 2021

Webinario Retos para periodismo: recuperar la confianza en los medios

The 6 principles of actionability

Smartocto Masterclass From data to action: the 6 principles of actionability in the newsroom