The Perfect Headline Doesn't Exist.
That could be a fitting headline for the announcement of this webinar. It's not perfect (which reinforces the point) because, in exceptional cases, a headline may perfectly encapsulate the essence of an article. Every editor knows that such situations are unique.
The key is that you should always use A/B testing software to test which of the two or three choices resonates best with your audience. Our feature Tentacles is an A/B testing tool. This applies in some cases to the lead and soon the photo accompanying an online post as well.
In the webinar, we delve into the world of A/B testing data and show how ChatGPT can assist in the process. We aim to demonstrate the benefits of investing time in improving your content's performance right after publication.
───────────────────────────────────────────────
This webinar has taken place, watch the recording of the session⤵
───────────────────────────────────────────────
The webinar contents:
- An explanation of how A/B testing works in practical scenarios.
- What if we let ChatGPT come up with alternative headlines? We conducted tests and will share our findings.
- Insights into the data behind A/B testing from our customers (anonymised). What results have they achieved?
- What does the data teach us? What makes an alternate headline worth testing?
Smartocto’s content editor Stefan ten Teije will host the webinar with a guest speaker, Janneke Bosch, who is the editor at Omroep Brabant. She will share her experience with using ChatGPT as an assistant headline creator.
This webinar is a must-attend for those who make editorial decisions, usually editors or curators on the front page. However, anyone in the publishing sector, whether a journalist or a marketer, can learn from it.
Don't miss out on this free opportunity to learn from our media and data experts.
