PA Media meets smartocto

In a data led world, in-depth data reporting is shaping the content that creators are producing thanks to the powerful insight and analytics it can provide around audience behaviour and activity. These valuable findings can highlight the gaps missing in publishers’ content strategies and help optimise their editorial offering and enhance audience and engagement results.

  • But what does that data-first content strategy look like?
  • What are the tools to use?
  • What are the key benchmarks for success to look for?
  • How do you leverage those key data findings to achieve impact with your content?


Shaping content: how data can inform your editorial output 


In this live webinar, smartocto together with the PA Media team of editorial and data experts will explore how data can inform your editorial output and underpin a successful content strategy that delivers successful audience results.

We will discuss:

  1. The value and impact of data in your content strategy
  2. Using data to achieve results for publishers and enhance readership KPI’s
  3. Insight into the tools needed in a content led strategy
  4. First-hand examples of how editorial teams have leveraged data findings successfully