In a data led world, in-depth data reporting is shaping the content that creators are producing thanks to the powerful insight and analytics it can provide around audience behaviour and activity. These valuable findings can highlight the gaps missing in publishers’ content strategies and help optimise their editorial offering and enhance audience and engagement results.
- But what does that data-first content strategy look like?
- What are the tools to use?
- What are the key benchmarks for success to look for?
- How do you leverage those key data findings to achieve impact with your content?