Niche news sites have a unique quality and fascinating advantage: they’re able to engage a targeted audience with information that’s only interesting to a very specific group. What can mainstream media learn from their approach?
Fundamentally, it's crucial for all newsrooms to make sharper choices about what they report on - and how. Niche news sites have no choice in this, but mainstream news can learn a lot by using these differentiation strategies in all stages of the content cycle. Through the lens of successful case studies from FIN News (USA) and Chemistry World (UK), we'll explore how making precise editorial choices can significantly enhance the relevance and impact of your content.
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Together we’ll address the question every journalistic organisation should ask themselves: why do you matter to your audience and how do you make a difference for them?
Rutger Verhoeven, co-founder and CMO of smartocto, brings his expertise to the fore, offering a data-backed perspective on how mainstream media can carve out a distinct space in the journalistic landscape. He’ll be joined by guest speakers Matt McCue (FIN News, USA) and Philip Robinson (Chemistry World, UK).
