This webinar has already taken place, but you can watch the recording by filling in the form at the bottom of this page.


If you want to improve your work, you probably know that focus is key and practice makes perfect. At the same time, the pace in the newsroom is fast and the next story already stands in line to be created. What if we told you that you can create better content while doing less? That's what we will be talking about in our next webinar.

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During the whole month of October (that we like to call Smartoctober, get it?) we're covering topics related to 'less is more': how to achieve more by doing less. We'll explain how to:

  • Choose the best user needs perspective for your next article;
  • Create intros that will hook your readers' attention;
  • Test headlines more efficiently;
  • Create social media content that can be used across multiple channels.

Furthermore, Gerbert van Loenen will discuss how user needs and intros improve the content output of DPG Media and Ana Bellotti Družijanić will talk about the role that A/B testing and social media play in the content strategy of Danas.

You'll leave with a list of super practical tips that you can implement in your workflow straight away. We'd love to see you and if you're not able to join then don't worry, we'll send the recording to your email afterwards.


Value over volume: how to create better content by doing less
27 October 2022, 2:00 PM CET


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