Do you truly understand how a data analytics tool like smartocto can transform the way you think about user needs? Are you familiar with the specific ways it supports editorial decisions to boost subscription rates?

If you’re not (or if your curiosity is piqued for deeper insights about either of these things), we've got an exciting opportunity for you: Feature Demo Weeks. Join us for a series of four engaging webinars where we'll showcase the robust capabilities of our tool.


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Why attend? While we’re always keen to discuss the latest trends in journalism, it's crucial to remember that the right technological tools are central to these advancements. Recently, the array of possibilities within our features has expanded significantly, and it’s high time we brought them into the spotlight.

How editorial analytics supports user needs

User needs is a concept that will lead to an intellectual shift in how you commission, produce and publish content.

Any newsroom can be successful as long it satisfies its audience’s user needs strategically, consistently and creatively. We have the tools, techniques and examples to empower and enable you to satisfy your audience’s user needs strategically, consistently and creatively.

In this webinar Rutger Verhoeven will walk you through the process of creating a story using this approach - and show you how smartocto can help you along the way. User needs based data analysis is the first step to create more impactful content that will generate higher engagement and a stronger connection to your visitors.

Did we pique your interest? Contact us for a personalised demo!