Your guide to start working with the User Needs

You're interested in implementing the User Needs Model 2.0 into your own newsroom? Great! We truly believe that we have created something that's helpful for every newsroom and media brand out there.

Our model is the 'mother of all models'. It contains all the elements to cover all the different user needs. That basically means that it's ready to be implemented in every newsroom, in its own unique way.

On this page, you can find helpful resources that will get you started with applying the User Needs Model 2.0 to your newsroom.

• Emblems to use
• User needs course
• Poster with all the specifics

We also offer specific packages for implementing the User Needs model into your data analytics. Read more about it here.

Get started

Do you want to get started with tagging your own stories on user needs? We've created a PDF document with the separate user needs emblems that can be printed for internal use:

To help newsrooms with implementing a user needs model into their newsroom, we also offer a user needs course. This can be fully personalised, provided by smartocto (and optionally Dmitry). You'll learn why the user needs are relevant, how to use them in your daily editorial flow and how to tailor user needs to your specific audience.

Are you interested? Get in touch with our team to talk about the possibilities.

To download the poster with the User Needs Model 2.0, please fill in the form ↓