You're interested in implementing the User Needs Model 2.0 into your own newsroom? Great! We truly believe that we (together with Dmitry Shishkin) have created something that's helpful for every newsroom and media brand out there.

If you see the power of implementing the User Needs Model into your newsroom, then you're in luck: we have lots of helpful content, resources and packages to get you started.

It's up to you if you want to start small, by printing a poster to spark conversation in your next editorial meeting, or go big, with one of our User Needs Packages.

User needs labs

Explore the the User Needs Solution →

Go straight to the user needs resources →

Get more support at our smartocto Academy→

Start where you’re at with a customised Baseline report ->

Perhaps you’d just like to have a chat with one of our team?

Get started

Download the poster with the User Needs Model 2.0 in English, French, Dutch, German or Spanish here.

Do you want to get started with tagging your own stories on user needs? We've created a PDF document with the separate user needs emblems that can be printed for internal use:

User Needs model 2.0 © 2023 by Smartocto is licensed under CC BY-SA 4.0.