Imagine being able to tap into the deepest desires and needs of your audience, and create content that truly resonates with them. That's exactly what the User Needs Model can do for you.
When it comes to leveraging this powerful model, there's no better partner than smartocto. Our data tool is the only one in the world that actively supports the User Needs Model, and we're constantly refining and optimising it based on the insights we gain from our clients. In fact, we're so committed to this approach that we've enlisted the help of Dmitry Shishkin (ex-BBC World Service), the most vocal advocate of the User Needs Model, to ensure that our platform delivers the best possible results.
If you're serious about driving impact and engagement with your content, then the combination of editorial analytics and user needs is an absolute must-have for your newsroom. And with smartocto, you have access to a range of ready-made options:
- Please feel free to ask for a demo, presented by a member of our user needs team.
- Get an inspirational session (or more) with Dmitry Shishkin or Rutger Verhoeven on user needs. (check this webinar to get an impression)
- Start with the smartocto user needs packages and be effective right away.
- We tell you at a glance what the future of smartocto and user needs will look like.