Actionable user needs notifications for news
If you want to connect with your readers, you have to give them value. In today's crowded digital landscape, it's time to embrace a more creative approach to news content creation. The follow-up, where you cover the facts from a different perspective and keep your readers engaged for longer, is key. That's why we've created a smart notification system to help you choose the right editorial approach for your next story.
We improved our existing smart notifications inspired by the user needs model for news, developed by BBC World Service, which we are big fans of. User needs analysis in the newsroom is the first step to create more impactful content, that generates higher engagement and a stronger connection to your readers.
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