Smartocto.ai offers five simple, effective ways to introduce AI into your newsroom workflow:

  • Advanced headline testing – find out what truly resonates with your audience
  • Automatic content classification – including user needs tagging, for smarter distribution
  • Smart story rewriting – improve clarity, tone and structure with AI support
  • Timing optimisation – publish at the perfect moment, every time
  • An intelligent virtual assistant (Decisions) – always available to support your editorial decision-making

Explore how AI can strengthen editorial processes, enhance audience engagement and futureproof your newsroom – with tools built specifically for journalism.

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Smartocto.ai gives suggestions for rewriting paragraphs that have high churn.

Smartocto 8 rule Ethics framework for AI

Smartocto, being at the forefront in AI for journalism, a supplier of machine learning and LLM technology as well as a thought leader in the media space, needs to be aware of the responsibilities that go with that. Generative AI is a very new technology and has the potential to radically change media and journalism. Therefore smartocto will act according to a clear ethical framework, consisting of 8 clear points:

  1. smartocto sees and uses AI as a force for good and actively supports measures that minimize the negative effects of AI on individuals and society
  2. smartocto will strive to work with AI vendors and partners that have a clear ethics framework around AI use in place
  3. smartocto will actively propagate for clients - media and marketing organisations - to work according to clear AI ethics rules, and to make them explicit to their employees and audiences
  4. smartocto will advocate - especially with respect to journalistic newsrooms - oversight, meaning that AI projects are monitored and AI output always needs to be manually checked by an editor before published
  5. smartocto prefers the data set and output that is the least discriminatory based on language, religion, political or other opinion, national or social origin, property, birth or other status
  6. smartocto in developing AI features, will respect copyright and privacy
  7. smartocto will strive for the least harmful AI output for individuals and society, and is the most accurate
  8. smartocto will strive for and actively support research, training and awareness on the possibilities - positive and negative - of AI