The team of smartocto has a track record in journalism, so trust us, we know: systems do not deliver subscriptions, editors do. Great journalism, delivered to the right audience, well timed in the optimal channels, that is what drives conversions.
But smartocto assists storytellers in exactly those processes, and we do it thousands of times per day.
So after working with hundreds of newsrooms in their subscription strategies, and analysing mountains of data, we have a clear view on the uplift effect of smartocto. It could be up to 39% if you execute well on the actionable notifications.