Content analytics

Tim Zunneberg, Head of Development

"I enjoy being a client with smartocto because it's a company that I can have a conversation with. I don't feel like I've just purchased an anonymous SaaS tool: I can discuss strategic challenges and how the tool can be of help there. The technique and the advice are complementary - you can only use these tools to their full potential if you know how to use them. I'm convinced that better choices will create more profit, but we could never make these choices if we hadn't been able to talk with the people behind the software. Alongside the easy-to-use, simple-to-understand, great-to-read tool, that consultancy is priceless."

Being able to A/B test photos is a long-cherished wish of our news editors. It gives them a useful, additional opportunity to present their articles to our readers in the best possible way. It is simple, yet powerful. Testing article headlines is already the most normal thing in the world for our online journalists. I am convinced that testing photos in smartocto will be just as successful.

-- Roy Wassink

We created a dashboard in just a few minutes that we now use to identify which stories need a follow-up. It couldn't be simpler.

-- Bart Breij

Shaena Harrison, Manager Strategic Commercial Partnerships

"I really enjoy the layout of the platform. I actually present it to the clients instead of giving them reports. And I have a slide in my pitch that says why smartocto is important. It doesn’t only give them the numbers and metrics, but it starts to explain the context too."

Markus Hofmann, Head of Digital Content

“We see a strong growth of our digital subscriber base - even before the covid pandemic. Using smartocto data to fuel our data engine helps us to keep our digital business growing.”

Tim Zunneberg, Head of Development

"I enjoy being a client with smartocto because it's a company that I can have a conversation with. I don't feel like I've just purchased an anonymous SaaS tool: I can discuss strategic challenges and how the tool can be of help there. The technique and the advice are complementary - you can only use these tools to their full potential if you know how to use them. I'm convinced that better choices will create more profit, but we could never make these choices if we hadn't been able to talk with the people behind the software. Alongside the easy-to-use, simple-to-understand, great-to-read tool, that consultancy is priceless."

Being able to A/B test photos is a long-cherished wish of our news editors. It gives them a useful, additional opportunity to present their articles to our readers in the best possible way. It is simple, yet powerful. Testing article headlines is already the most normal thing in the world for our online journalists. I am convinced that testing photos in smartocto will be just as successful.

-- Roy Wassink

We created a dashboard in just a few minutes that we now use to identify which stories need a follow-up. It couldn't be simpler.

-- Bart Breij

Shaena Harrison, Manager Strategic Commercial Partnerships

"I really enjoy the layout of the platform. I actually present it to the clients instead of giving them reports. And I have a slide in my pitch that says why smartocto is important. It doesn’t only give them the numbers and metrics, but it starts to explain the context too."

Markus Hofmann, Head of Digital Content

“We see a strong growth of our digital subscriber base - even before the covid pandemic. Using smartocto data to fuel our data engine helps us to keep our digital business growing.”

Tim Zunneberg, Head of Development

"I enjoy being a client with smartocto because it's a company that I can have a conversation with. I don't feel like I've just purchased an anonymous SaaS tool: I can discuss strategic challenges and how the tool can be of help there. The technique and the advice are complementary - you can only use these tools to their full potential if you know how to use them. I'm convinced that better choices will create more profit, but we could never make these choices if we hadn't been able to talk with the people behind the software. Alongside the easy-to-use, simple-to-understand, great-to-read tool, that consultancy is priceless."

Being able to A/B test photos is a long-cherished wish of our news editors. It gives them a useful, additional opportunity to present their articles to our readers in the best possible way. It is simple, yet powerful. Testing article headlines is already the most normal thing in the world for our online journalists. I am convinced that testing photos in smartocto will be just as successful.

-- Roy Wassink

We created a dashboard in just a few minutes that we now use to identify which stories need a follow-up. It couldn't be simpler.

-- Bart Breij

Shaena Harrison, Manager Strategic Commercial Partnerships

"I really enjoy the layout of the platform. I actually present it to the clients instead of giving them reports. And I have a slide in my pitch that says why smartocto is important. It doesn’t only give them the numbers and metrics, but it starts to explain the context too."

Markus Hofmann, Head of Digital Content

“We see a strong growth of our digital subscriber base - even before the covid pandemic. Using smartocto data to fuel our data engine helps us to keep our digital business growing.”