Make your data platform smart

Do you have a performance dashboard?

What does it tell you? Does it influence your actions?

A data overview alone is not enough to get into action and make the right decisions. It only helps if it shows you the right statistics, that you can act on. In other words, if it's actionable.

What if we could organise your data differently? Going beyond dashboards, just plug right into the data source, process the analytics and calculate actionable tips based on that data, your own behavioural patterns, business goals and audience behaviour? What if we could send you pure content intelligence, so you can decide how to bring it to your team?

The next step in editorial analytics is here

We can, and we call it Smartify. You can use it to unify all your data, across platforms, systems, channels and content, enrich it and turn it into daily digests and notifications that boost your performance.

What is smartocto Smartify?

Smartify is not a single product or feature. It's technology that makes any data collection out there smart. Based on your business models, we provide you with notifications, daily digests, summaries and more that help you get from data to action. They're little nudges, reminders, reports and more that help you interpret and understand your data, and make the right decisions to support your business goals. It's a completely flexible system, and you have the power to adjust it to your needs.

The smartocto Smartify workflow

It works like this:

  1. Our smartocto system connects to your own analytics system or data source
  2. We process the data and structure it, creating one truth
  3. Based on your own business goals and preferences, smart algorithms calculate the best actions and insights for you
  4. The insights and notifications are delivered to an inbox or platform of your choice

The best part is, you don't need a smartocto data source. So if you're attached to your current data provider, but you want to be more actionable, simply plug in our Smartify solution and we'll get you started. It's truly an add-in to your existing data system.

  • Independent of other smartocto features; compatible with any analytics system out there
  • Delivers actionable insights where you want them, be it email, CMS, Slack or any other platform
A visualisation of Smartify
A visualisation of Smartify

Why do you need Smartify?

Most data isn't actionable in and of itself. A screen with graphs on the wall alone will not cause better decisions. That's why we want to help you make the most of your editorial analytics.

To be truly actionable, you need the right data at the right time. Data that answers important questions you may have about the performance of your stories, the behaviour of your readers and the timing of your publications.

The calculations in our system are custom and based on your business model. Whenever you get an alert from smartocto, you'll know that acting on it will contribute to your goals. Interpreting data is not always easy, so why not let Smartify do it for you? It'll save you the trouble of hiring a data analyst!

For who is Smartify?

Media companies and online publishers
An increased focus on reader revenue models is asking for a more strategic approach to story commissioning. Understand your audience behaviour and make data-informed decisions.
Learn more

Brands, content creators, marketers and storytellers

Looking to captivate your audience with the best stories, published at the right time on the right channels?

Learn more

Media systems: data platforms and CMS vendors

Offer your users an even more complete solution with integrated data insights and performance-enhancing alerts.

Learn more

features that smartify your business

Want to learn more about Smartify?

Get in touch!

get smartified

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