Do you truly understand how a data analytics tool like smartocto can transform the way you think about user needs? Are you familiar with the specific ways it supports editorial decisions to boost subscription rates?

If you’re not (or if your curiosity is piqued for deeper insights about either of these things), we've got an exciting opportunity for you: Feature Demo Weeks. Join us for a series of four engaging webinars where we'll showcase the robust capabilities of our tool.

Why attend? While we’re always keen to discuss the latest trends in journalism, it's crucial to remember that the right technological tools are central to these advancements. Recently, the array of possibilities within our features has expanded significantly, and it’s high time we brought them into the spotlight.

Subscribe to the webinar of your choice and make sure you send in your questions ahead of time, so that we can address them during the webinar.

Register for the webinars↓

How smartocto supports subscription models

Systems do not deliver subscriptions, editors do. Great journalism, delivered to the right audience, at the right time, in the optimal channels - that is what drives conversions. But smartocto assists storytellers in all of these processes, and we do it thousands of times per day.

So after working with hundreds of newsrooms in their subscription strategies, and analysing mountains of data, we have a clear view on the uplift effect of smartocto (It could be up to 39% if you execute well on the actionable notifications). Do you want to learn more about this? Milos gives you amazing insights in just a few minutes

How smartocto supports advertisement models

Let's get you more exposure online. Smartocto can give you key insights for your advertisement model. Our actionable tips and suggestions will get you up to 16% more views.

Smartocto’s notifications are the key to delivering maximum exposure for your news brand. Your model for advertisement depends on reach. We can help you build a strategy that gives you the best market fit for your audience and Olga Nemčanin is brilliant in explaining how to do this.

How smartocto supports user needs

User needs is a concept that will lead to an intellectual shift in how you commission, produce and publish content.

Any newsroom can be successful as long it satisfies its audience’s user needs strategically, consistently and creatively. We have the tools, techniques and examples to empower and enable you to satisfy your audience’s user needs strategically, consistently and creatively.

In this webinar Rutger Verhoeven will walk you through the process of creating a story using this approach - and show you how smartocto can help you along the way. User needs based data analysis is the first step to create more impactful content that will generate higher engagement and a stronger connection to your visitors.

How smartocto supports the AI revolution

Media futurists view Artificial Intelligence (AI) as the meteor that has immediately transformed the lives of publishing dinosaurs—even if they are not aware of it yet. The real question, of course, is what the value of AI will look like in the long term.

Our CEO and gifted resident philosopher, Erik van Heeswijk, has clear ideas about what the near future holds. With the launch of, we have not only developed a toolkit that assists you in picking the low-hanging fruit, but we’re also able to guide you through the world of artificial intelligence for news publishers.

In about the time it takes to drink a cup of coffee, Erik will take you through our AI-driven features. You won't want to miss this.

register for the webinars