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Dutch broadcasters seek change in workflow

As a journalist, you may prefer to maintain independence and autonomy when altering your workflow. However, the Dutch regional broadcasters are pioneering a shift.

Dutch broadcaster driven by user needs to spark creativity

When the user needs were introduced at Omroep Gelderland, the editorial team reacted skeptically. By now, the model is part of every brainstorming session.

Data reports as an invaluable part of the newsroom

We sat down and had a chat with our client Daraj, to learn more about how they use our tool. Turns out, our CPI and data reports are invaluable to them.

A catch up with Daraj

How AI can assist in headline testing

Every news website relies on A/B testing for their headlines. Editors struggle to come up with headlines. So, how can AI be of assistance in headline testing tools?

headline testing

How an actionable content strategy can help non-profit organisations

In this client case we asked Milieudefensie, a dutch non-profit organisation, what the benefits and learnings are from working with an actionable data tool, smart notifications and realtime insights.

Client case Milieudefensie

Vijesti x Internews: shifting to a data-informed approach

Vijesti’s challenges are almost universally recognisable. Print has long been a core part of the business and the shift to digital presents the now-familiar issues of cultural change, upskilling and strategic shift.

client case Vijesti

Follow the story

We followed a story from de Gelderlander, completely from A to Z, to understand exactly how the story was monitored in smartocto, to what smart notifications it led, how they were followed up, and what the learnings are.

Client case, Follow the Story

Growing your subscriber base with engaging content

In this client case we will dive into the way smartocto helps Badische Zeitung to recognise and understand the most engaging (and therefore most valuable) content on its pages.


The Local's road to booming subscriptions

Online publisher The Local's reader revenue model focusses on behavioural metrics, such as loyalty and engagement. Their subscriptions thrived during the pandemic.

The Local's road to booming subscriptions

Optimising story performance with the right editorial data

Public broadcaster Omroep Zeeland is discovering a new journalistic approach to stories and follow-ups. Smartocto data and notifications help them reach their goals.

Optimising Story performance

Data as the key to growth

Omroep Brabant uses both smartocto real time and insights. Find out how they use this data to connect to their audience, and maintain their position as the largest regional broadcaster in The Netherlands.

Omroep Brabant client case