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client success stories
How an actionable content strategy can help non-profit organisations
How DPG is co-developing the future of news analytics
When onboarding a new tool, adopt a bottom-up approach
Blog Preston uses smartocto's CPI for better community journalism
How a baseline report sparked cultural change in the newsroom
How user needs has helped Omroep West optimise their content strategy
Testimonials
How to come up with growth hacks via user needs
Data study: does image testing work? (yes, it does)
The decline of social media traffic to news sites in six charts
Changing data analytical tool is hard, but doable
Riches in niches: covering popular topics for targeted audiences
How the audience became Omroep Brabant’s major inspiration
Working with user needs: 'Essential to exchange experiences'
Higher quality of content follows a read depth challenge
Identifying brand-specific user needs with The Conversation
How AI can assist in headline testing
How smartocto academy supports the user needs approach
What does a data-powered press agency look like?
Dutch broadcasters seek change in workflow
Dutch broadcaster driven by user needs to spark creativity
Data reports as an invaluable part of the newsroom
How AI can assist in headline testing
How an actionable content strategy can help non-profit organisations
Vijesti x Internews: shifting to a data-informed approach
Follow the story
Growing your subscriber base with engaging content
The Local's road to booming subscriptions
Optimising story performance with the right editorial data
Data as the key to growth