Want to create your own success story?
client success stories
How an actionable content strategy can help non-profit organisations
How DPG is co-developing the future of news analytics
When onboarding a new tool, adopt a bottom-up approach
Blog Preston uses smartocto's CPI for better community journalism
How a baseline report sparked cultural change in the newsroom
How user needs has helped Omroep West optimise their content strategy
Testimonials
Yogie Fadila, Quality Control Editor
"The Triple N project has been really promising for IDN Times. Already the user need approach has brought much to the newsroom; the insights from the first deep dive showed us how much more we can offer our audience. And the user needs notifications will definitely be helpful in directing us towards making our online efforts more relevant."
Roy Wassink, Insights Manager
"Results, subscriptions, conversions and overall reach have been groundbreaking. Smartocto is very important, both for our journalists and the data-driven approach of our newsroom in general."
Shaena Harrison, Manager Strategic Commercial Partnerships
"I really enjoy the layout of the platform. I actually present it to the clients instead of giving them reports. And I have a slide in my pitch that says why smartocto is important. It doesn’t only give them the numbers and metrics, but it starts to explain the context too."
Markus Hofmann, Head of Digital Content
“We see a strong growth of our digital subscriber base - even before the covid pandemic. Using smartocto data to fuel our data engine helps us to keep our digital business growing.”
Jan-Jaap Corré, Chief Online Editor
"The main reason to start using smartocto was the tips, for me that's the most important added value. Of course smartocto doesn't come up with stories for you, but if you learn to interpret these tips in the right way, it does lead to more successful stories."
Roberto Rock Mora, Multimedia Coordinator
"How often does your reader connect? One or more times per day? What's the volume of information consumed? Smartocto has a couple of features that help us get this data - the amount of consumption and how the circulation of your content works."
Yogie Fadila, Quality Control Editor
"The Triple N project has been really promising for IDN Times. Already the user need approach has brought much to the newsroom; the insights from the first deep dive showed us how much more we can offer our audience. And the user needs notifications will definitely be helpful in directing us towards making our online efforts more relevant."
Roy Wassink, Insights Manager
"Results, subscriptions, conversions and overall reach have been groundbreaking. Smartocto is very important, both for our journalists and the data-driven approach of our newsroom in general."
Shaena Harrison, Manager Strategic Commercial Partnerships
"I really enjoy the layout of the platform. I actually present it to the clients instead of giving them reports. And I have a slide in my pitch that says why smartocto is important. It doesn’t only give them the numbers and metrics, but it starts to explain the context too."
Markus Hofmann, Head of Digital Content
“We see a strong growth of our digital subscriber base - even before the covid pandemic. Using smartocto data to fuel our data engine helps us to keep our digital business growing.”
Jan-Jaap Corré, Chief Online Editor
"The main reason to start using smartocto was the tips, for me that's the most important added value. Of course smartocto doesn't come up with stories for you, but if you learn to interpret these tips in the right way, it does lead to more successful stories."
Roberto Rock Mora, Multimedia Coordinator
"How often does your reader connect? One or more times per day? What's the volume of information consumed? Smartocto has a couple of features that help us get this data - the amount of consumption and how the circulation of your content works."
Yogie Fadila, Quality Control Editor
"The Triple N project has been really promising for IDN Times. Already the user need approach has brought much to the newsroom; the insights from the first deep dive showed us how much more we can offer our audience. And the user needs notifications will definitely be helpful in directing us towards making our online efforts more relevant."
Roy Wassink, Insights Manager
"Results, subscriptions, conversions and overall reach have been groundbreaking. Smartocto is very important, both for our journalists and the data-driven approach of our newsroom in general."
Shaena Harrison, Manager Strategic Commercial Partnerships
"I really enjoy the layout of the platform. I actually present it to the clients instead of giving them reports. And I have a slide in my pitch that says why smartocto is important. It doesn’t only give them the numbers and metrics, but it starts to explain the context too."
Markus Hofmann, Head of Digital Content
“We see a strong growth of our digital subscriber base - even before the covid pandemic. Using smartocto data to fuel our data engine helps us to keep our digital business growing.”
Jan-Jaap Corré, Chief Online Editor
"The main reason to start using smartocto was the tips, for me that's the most important added value. Of course smartocto doesn't come up with stories for you, but if you learn to interpret these tips in the right way, it does lead to more successful stories."
Roberto Rock Mora, Multimedia Coordinator
"How often does your reader connect? One or more times per day? What's the volume of information consumed? Smartocto has a couple of features that help us get this data - the amount of consumption and how the circulation of your content works."
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How an actionable content strategy can help non-profit organisations
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Follow the story
Growing your subscriber base with engaging content
The Local's road to booming subscriptions
Optimising story performance with the right editorial data
Data as the key to growth
