Real time
Content analytics across multiple channels
Smartocto is well known for its real time content analytics. Powerful visualisations and crystal clear graphs help over 300 newsrooms across the globe to stay informed and empowered to make the best editorial decisions.
real time data features
smart tips
Actionable AI-powered decision making
It’s all about smart analytics. Data-rich insights are essential in today’s newsrooms. That’s why we invented our smart notifications. We serve you just the information you need. These unique tips are customised to you, based on your content strategy and your business model.
powerful notifications
Tentacles
A/B testing & page optimisation
Thanks to our A/B testing tool, you can optimise your website’s pages upfront. Test which headline resonates best with your audience or which leads and images attract more attention. This ensures the best results for each article while enhancing your website’s overall appeal. An AI plugin helps by suggesting alternative headlines and paragraphs.
Why headline testing matters, how AI can help
Insights
Reports with unique content performance scores
Smartocto Insights is in perfect sync with every major publishing business model. With the help of our unique analytics solution, you can map the patterns in your readers’ behaviour and influence their actions. It's all about turning data into insights.
Historical data features
Waves
Customisable dashboards
Of course, when all this real time data is presented to you, you want to keep track of it, but no one expects a room full of journalists to constantly keep their eyes on our real time tool. After all, different organisations and even different people within your organisation might need different metrics and graphs to do their job. So we created something that can be adjusted to specific wishes or business goals. Waves is our standalone, fully customisable big screen.
Track your KPI's with Goals
Strategy
User needs for news
The User Needs Model 2.0 will help you choose the right content strategy and the best angle for every story. It's an essential part of editorial data analytics. Smartocto integrated the model into its technology and even made it more powerful with the support of artificial intelligence.
Read our research
smartocto proudly works with
what our clients say about smartocto
Smartocto provides our newsroom with invaluable insights into what our readers care about and how they interact with our content. From decisions on what topics to cover to providing great feedback about the performance of individual authors, smartocto is a key tool for building our content strategy.
-- Heather Budrevičienė, editor in chief
Read the full review on trustradius.
We couldn't be more satisfied with smartocto. We have been testing smartocto for more than 2 years now and I have been actively using it for more than 1 year now as an editor of a small website dedicated to media professionals in the region of Western Balkans. In cooperation with smartocto's regional staff we have been implementing their insights solution to 16 other regional media partners in our efforts to improve their editorial data driven decision making processes. Even though most of our media partners have been using some other widely available and free products they had trouble using it in their decision-making processes as they are not adapted for use in media. So far our partners who have been using this product longer have been more than satisfied and they started using it in their newsrooms on a daily basis to make better decisions for future work.
-- Feda Kulenovic, Data and Digital Transformation Manager
Read the full review on Trustradius.
We use Smartocto for real-time dashboarding and advice to editors on how best to bring articles to the attention of our readers through various publication channels. All our online editorial offices in the Netherlands and Belgium work with Smartocto on a daily basis. We also use Smartocto Tentacles to test our headlines (which approach produces the most loyal readers).
-- Roy Wassink, Insight Manager
Read the full review on Trustradius.
User needs are extremely valuable for our paid content strategy. Smartocto Academy has enabled our newsroom to work with them in a data-based way.
-- Daniel Kraft, Deputy News Director Digital
It helps the editorial team to get more data driven. It offers great insights on the content and gives the users suggestions what to do next. So it brings data2action
-- Benjamin K.
Read the full review on G2.
Smartocto helps us find the right audience. It helps us to transform our content in a way more people want to read it, making it more usable and popular. Smartocto also helps us to know the needs of our users, so we can can better aim our content to the audience we want to reach. It helps us grow in a natural way and teaches us what goals we can achieve.
-- Anonymous
Read the full review on Trustradius.
We use smartocto in our newsroom to optimise our content performance. In principal we have all the data that we need to help us with this process ourselves, but the huge advantage that smartocto offers is that the relevant data is pushed to the end-user at the exact moment that he/she/they can make a difference. So for optimising our short-term performance, what can we do now to immediately become better at what we do, smartocto is indispensable.
-- Melle Drenthe, Digital Content Manager
Read the full review on Trustradius.
Smartocto provides our newsroom with invaluable insights into what our readers care about and how they interact with our content. From decisions on what topics to cover to providing great feedback about the performance of individual authors, smartocto is a key tool for building our content strategy.
-- Heather Budrevičienė, editor in chief
Read the full review on trustradius.
We couldn't be more satisfied with smartocto. We have been testing smartocto for more than 2 years now and I have been actively using it for more than 1 year now as an editor of a small website dedicated to media professionals in the region of Western Balkans. In cooperation with smartocto's regional staff we have been implementing their insights solution to 16 other regional media partners in our efforts to improve their editorial data driven decision making processes. Even though most of our media partners have been using some other widely available and free products they had trouble using it in their decision-making processes as they are not adapted for use in media. So far our partners who have been using this product longer have been more than satisfied and they started using it in their newsrooms on a daily basis to make better decisions for future work.
-- Feda Kulenovic, Data and Digital Transformation Manager
Read the full review on Trustradius.
We use Smartocto for real-time dashboarding and advice to editors on how best to bring articles to the attention of our readers through various publication channels. All our online editorial offices in the Netherlands and Belgium work with Smartocto on a daily basis. We also use Smartocto Tentacles to test our headlines (which approach produces the most loyal readers).
-- Roy Wassink, Insight Manager
Read the full review on Trustradius.
User needs are extremely valuable for our paid content strategy. Smartocto Academy has enabled our newsroom to work with them in a data-based way.
-- Daniel Kraft, Deputy News Director Digital
It helps the editorial team to get more data driven. It offers great insights on the content and gives the users suggestions what to do next. So it brings data2action
-- Benjamin K.
Read the full review on G2.
Smartocto helps us find the right audience. It helps us to transform our content in a way more people want to read it, making it more usable and popular. Smartocto also helps us to know the needs of our users, so we can can better aim our content to the audience we want to reach. It helps us grow in a natural way and teaches us what goals we can achieve.
-- Anonymous
Read the full review on Trustradius.
We use smartocto in our newsroom to optimise our content performance. In principal we have all the data that we need to help us with this process ourselves, but the huge advantage that smartocto offers is that the relevant data is pushed to the end-user at the exact moment that he/she/they can make a difference. So for optimising our short-term performance, what can we do now to immediately become better at what we do, smartocto is indispensable.
-- Melle Drenthe, Digital Content Manager
Read the full review on Trustradius.
Smartocto provides our newsroom with invaluable insights into what our readers care about and how they interact with our content. From decisions on what topics to cover to providing great feedback about the performance of individual authors, smartocto is a key tool for building our content strategy.
-- Heather Budrevičienė, editor in chief
Read the full review on trustradius.
We couldn't be more satisfied with smartocto. We have been testing smartocto for more than 2 years now and I have been actively using it for more than 1 year now as an editor of a small website dedicated to media professionals in the region of Western Balkans. In cooperation with smartocto's regional staff we have been implementing their insights solution to 16 other regional media partners in our efforts to improve their editorial data driven decision making processes. Even though most of our media partners have been using some other widely available and free products they had trouble using it in their decision-making processes as they are not adapted for use in media. So far our partners who have been using this product longer have been more than satisfied and they started using it in their newsrooms on a daily basis to make better decisions for future work.
-- Feda Kulenovic, Data and Digital Transformation Manager
Read the full review on Trustradius.
We use Smartocto for real-time dashboarding and advice to editors on how best to bring articles to the attention of our readers through various publication channels. All our online editorial offices in the Netherlands and Belgium work with Smartocto on a daily basis. We also use Smartocto Tentacles to test our headlines (which approach produces the most loyal readers).
-- Roy Wassink, Insight Manager
Read the full review on Trustradius.
User needs are extremely valuable for our paid content strategy. Smartocto Academy has enabled our newsroom to work with them in a data-based way.
-- Daniel Kraft, Deputy News Director Digital
It helps the editorial team to get more data driven. It offers great insights on the content and gives the users suggestions what to do next. So it brings data2action
-- Benjamin K.
Read the full review on G2.
Smartocto helps us find the right audience. It helps us to transform our content in a way more people want to read it, making it more usable and popular. Smartocto also helps us to know the needs of our users, so we can can better aim our content to the audience we want to reach. It helps us grow in a natural way and teaches us what goals we can achieve.
-- Anonymous
Read the full review on Trustradius.
We use smartocto in our newsroom to optimise our content performance. In principal we have all the data that we need to help us with this process ourselves, but the huge advantage that smartocto offers is that the relevant data is pushed to the end-user at the exact moment that he/she/they can make a difference. So for optimising our short-term performance, what can we do now to immediately become better at what we do, smartocto is indispensable.
-- Melle Drenthe, Digital Content Manager
Read the full review on Trustradius.
