Actionable user needs make for a more efficient newsroom
Content should always be connected to a brand and its audience. In an effort to help newsrooms step away from the generalised news updates and stand out in an increasingly saturated online publishing environment, smartocto embarked on their project to create a 'user needs' toolbox. Because, in a world where reader revenue models, subscriptions and loyalty are becoming increasingly important, publishers need to create content that attracts and retains their loyal readership.
We've just wrapped up our Triple N project: News, Needs, Notifications, and the whitepaper detailing our research and findings is now available for download!