We’re not alone in using ChatGPT like this. Content creators and journalists worldwide are exploring the potential of GPT-3 and GPT-4 in their daily work. Likewise, programmers (including those at smartocto) are exploring how Artificial Intelligence (AI) services can enhance their offerings.
There’s an obvious link and synergy between this and user needs: is it possible for a bot to recognise which user needs are being satisfied in any given article? The next step would be for our system to identify what kind of story the reader is seeking.
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It was the simplicity of the solution that surprised us the most. Ultimately, we settled on a slight variation: 'Keep me engaged'. We may have viewed the term 'engagement' more in a post-publication context, rather than in the needs of a user. This was an important reminder: sometimes you get so deep into the subject matter that you overlook the obvious. A chatbot remains indifferent to such trivialities. AI should certainly not be discounted.
What's New in Publishing explained what AI cannot do: ask critical questions, conduct investigations... but it can be a supportive force that generates ideas and rephrases sentences - even creating headlines, for example. ChatGPT can accomplish this with a straightforward prompt: