What mainstream media can learn from niche news sites

Niche news sites have a unique quality and fascinating advantage: they’re able to engage a targeted audience with information that’s only interesting to a very specific group. What can mainstream media learn from their approach?

Fundamentally, it's crucial for all newsrooms to make sharper choices about what they report on - and how. Niche news sites have no choice in this, but mainstream news can learn a lot by using these differentiation strategies in all stages of the content cycle. Through the lens of successful case studies from FIN News (USA) and Chemistry World (UK), we'll explore how making precise editorial choices can significantly enhance the relevance and impact of your content.

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This webinar has taken place, watch the recording of the session⤵

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Together we’ll address the question every journalistic organisation should ask themselves: why do you matter to your audience and how do you make a difference for them?

Rutger Verhoeven, co-founder and CMO of smartocto, brings his expertise to the fore, offering a data-backed perspective on how mainstream media can carve out a distinct space in the journalistic landscape. He’ll be joined by guest speakers Matt McCue (FIN News, USA) and Philip Robinson (Chemistry World, UK).

These key topics will be discussed:

Why (and how) recognising which articles fall in the ‘dead zone’ for engagement and reach is difficult - and vital - to your growth
Reader preferences and needs - and why they’re key to your success
How niche websites determine their unique angle on topics that also appear in mainstream media
The advantages (and disadvantages) of being a niche website

Attend this webinar live for a chance to interact and have your questions directly addressed. All registrants will receive access to a recording of the session, ensuring you can revisit these invaluable insights at your convenience.