A digital workflow is key to move forward - all media companies should know that they need data to be ready for the future.
From analytics systems to data management platforms, data sources are easy to come by these days. Interpreting that data, and making decisions based on them, is another story.
- How do you unify all that data, across platforms, systems, channels and different stories?
- How do you present the data in such a way that the newsroom is able to make the best decisions based on it?
- Who will inform the content creators of remarkable events and best practices?
- Who will identify and point out important patterns in performance and audience behaviour?
Make your data actionable
Smartocto wants to help you get from data to action and smartify your system. This is the add-in to your existing data solution that makes data smart - a bridge between the data and the newsroom with
- Powerful algorithms
- Data visualisations