Would you like a content strategy that helps you build a strong rapport with your audience? In that case, the user needs-driven approach is your way to go. This Playbook from smartocto will help you implement the most effective and accessible content strategy within your news organisation and editorial team.
Forget AI or even the internet… the biggest change in journalism in the last 30 years is that we now know what the audience does and wants.
Charlie Beckett Journalism Professor @ London School of Economics
It's clear why we at smartocto, an editorial data company that provides insights into visitor behaviour, wholeheartedly agree with this quote from Charlie Beckett.
With all the developments in digital transformation and artificial intelligence, it's essential to have the basics in order. You need to understand what your audience values, what they're looking for, and where the opportunities lie to engage them over the long term. The Playbook for Content Strategy and User Needs is divided into 3 chapters:
Download the playbook right now and master content strategy and user needs!
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