Do user needs-focused articles perform better?
When you’re commissioning articles you have two choices: pull focus around a primary user need - or to not.
Your decision will probably come down to a simple question of investment and return: do articles with a clear user needs focus perform better? That’s the question we wanted a definitive answer to.
- To get the answer, we undertook a large-scale data analysis of articles published by titles at Ringier Media International
- We observed that focused articles consistently perform better across multiple metrics, many of which were statistically significant - and some of which showed impressive differences
- Loyalty scores in particular were much stronger among focused articles
The conclusion? Editors, it’s worth your time to commission focused articles.