Where are we 4 months in?
Everything we have done for the project over these past months, has only cemented our belief that the news user needs model will be nothing short of transformative for newsrooms.
From audience interviews that revealed straightforward but illuminating answers like "Mostly I want to read about someone's success story", "It's time for some more positivity in the news", or "I want to educate myself about what's going on in the world", to growth hacks that resulted in higher engagement and a new way of working in the newsroom - it’s been an invaluable exercise in reinforcing what we all instinctively know: that the insights we need to succeed are freely available, but they need better presentation and integration into our workflows.
Triple N is our collaborative initiative with Dmitry Shishkin to bring the 'news user needs' model into every newsroom worldwide, creating a toolbox that helps you choose the right approach for every story to get the maximum engagement. Since September 2020, we've gone through newsroom workshops, growth hacks, deep dives and audience surveys to make steps in creating the algorithm that will make this all possible. It will recognise the primary user needs in each article you write, and advise you on where to go next.