We believe that the solution to being data informed isn’t about bringing more data to the newsroom. Of course, technically, we’re a data company: the app works by collecting data and then translating it into tips and easy-to-understand visuals. But that’s how we do it. The why is what drives us and so actually we see ourselves being more of an impact company. Our mission is to help you optimise your output, so you can become more relevant, more impactful - and more profitable.
That being the case, we don’t think that what’s going to help your newsroom is more spreadsheets. What you actually need are plain and easy-to-understand tips on stories. That’s why we created our highly appreciated notifications. With these simple suggestions on story improvements - sent to you in all the common channels (WhatsApp, Slack, Mail etc) - we make it possible to act in real time on stories that could use a little tweak, uplift, change of plan or follow-up. Little changes that can make a massive difference. That’s super powerful.
Look at it as the best colleague you’ll ever have. And, together with your strategy and the custom designed calculations, smartocto will start to fire all sorts of relevant suggestions on improvement to whatever channel is integral to your workflow. Tips on reach, on loyalty, on engagement, on orchestration, on specific timing and channels… we’ve worked closely with several large newsrooms for more than five years to create more than a 100 different tips. And we’re making new ones every day!