Real time analytics

You want to react to the pulse of the day, so that’s why a lot of the features of smartocto are real time.

Smartocto's real time tooling kit is a complete content analytics solution that supports multiple business models, whether your focus is on advertising or reader revenue. Of course we serve a clear omnichannel view and present your data in an easy-to-understand way - that’s why editors love using our tool!

Which insights can you gather from our real time tool?

  • Story reach and consumptions divided by channel
  • (Social) engagement in real time, based on your own unique mix of measurable channels
  • The impact of all your content over time
  • The progress of campaigns by tracking them via bundle graphs
  • Your impact measured by showing the timing of the newsroom (effort) against the impact of the stories on different channels (impact).
  • The system serves smart notifications calculated on every story. Our smart notifications that tell you exactly which stories need what editorial action.
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Real time is a feature we offer in one of our packages.

We can show you lots more features in a live demo - and answer any specific questions you have as well. Request your demo now or check out one of the packages we offer:

News
Brands
Sports
User needs
E-commerce
Academy

Check out all the features

Conversions

Another functionality within our real time tool is 'Conversions'. In the complex digital landscape you want to be profitable. That makes sense. And to help you with that we've invented Conversions. If we understand what you are aiming for (be it newsletter subscribers or conversions behind the paywall) we can help you improve that strategy by showing you - in real time - what works and what needs attention.

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what our clients say

DPG Media
RTV Noord
Omroep Brabant
DPG Media
RTV Noord
Omroep Brabant
DPG Media
RTV Noord
Omroep Brabant
 
Roy Wassink

Being able to A/B test photos is a long-cherished wish of our news editors. It gives them a useful, additional opportunity to present their articles to our readers in the best possible way. It is simple, yet powerful. Testing article headlines is already the most normal thing in the world for our online journalists. I am convinced that testing photos in smartocto will be just as successful.

-- Roy Wassink about Tentacles

With Waves, we created a dashboard in just a few minutes that we now use to identify which stories need a follow-up. It couldn't be simpler.

-- Bart Breij about Waves

The user needs are most of all a great inspiration for every morning meeting. We look back on the day before: which stories did well and which did not as well. We use the User Needs Model to come up with many more follow ups.

-- Janneke Bosch about the User Needs Model

Roy Wassink

Being able to A/B test photos is a long-cherished wish of our news editors. It gives them a useful, additional opportunity to present their articles to our readers in the best possible way. It is simple, yet powerful. Testing article headlines is already the most normal thing in the world for our online journalists. I am convinced that testing photos in smartocto will be just as successful.

-- Roy Wassink about Tentacles

With Waves, we created a dashboard in just a few minutes that we now use to identify which stories need a follow-up. It couldn't be simpler.

-- Bart Breij about Waves

The user needs are most of all a great inspiration for every morning meeting. We look back on the day before: which stories did well and which did not as well. We use the User Needs Model to come up with many more follow ups.

-- Janneke Bosch about the User Needs Model

Roy Wassink

Being able to A/B test photos is a long-cherished wish of our news editors. It gives them a useful, additional opportunity to present their articles to our readers in the best possible way. It is simple, yet powerful. Testing article headlines is already the most normal thing in the world for our online journalists. I am convinced that testing photos in smartocto will be just as successful.

-- Roy Wassink about Tentacles

With Waves, we created a dashboard in just a few minutes that we now use to identify which stories need a follow-up. It couldn't be simpler.

-- Bart Breij about Waves

The user needs are most of all a great inspiration for every morning meeting. We look back on the day before: which stories did well and which did not as well. We use the User Needs Model to come up with many more follow ups.

-- Janneke Bosch about the User Needs Model

Use smartocto Tentacles to A/B test headlines for your news story
Tentacles on a homepage

Video

In nowadays online storytelling video has become more and more important. And you can tell much more in a shorter amount of time with video - and with an audience that's distracted very easily we see the importance for video growing every day. If we have access to the real time data from your video player, we can actually create graphs and insights on your video performance.

Are you interested in seeing how our Real time features could benefit you? Don't hesitate to reach out or sign up for a free demo!

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your audience at the centre of it all!