Predictive data features

Story Value Engine

Thanks to our Story Value Engine, we can predict the effectiveness of your content strategy, which helps to create the best stories to support your business strategy. Our hungry Story Value Engine makes it possible to make a predictive calculation. So, for example, it will be able to predict how a particular author will perform when writing about a specific topic.

Decisions

Decisions is an AI-powered feature, designed to support editors and journalists in making smarter, faster and more confident decisions.

The tool turns complex data into actionable guidance, helping newsrooms move from dashboards to strategic decisions.

At crucial moments during your working day, the assistant can summarise what has changed, highlight what matters most, and suggest the next steps. It can also join the editorial conversation: interpreting results, identifying growth opportunities and helping shape strategic decisions.

Smartify

Smartify is not a single product or feature, it’s a technology that makes any data collection out there smart. So, even if you use a different data tool than smartocto, you will be able to use Smartify.

Based on your business models, we provide notifications, daily digest, summaries and more that help you get from data to action. They are little nudges, reminders, reports and more that help you interpret and understand your data. And the flexibility of the system allows you to adjust it to your specific needs. It’s basically reversed engineering: you tell the tool what you want, and Smartify will give you the best possible action that fits your wish.

Smartify can do 3 things:

1. Match
   The system matches stories with editorial actions
   
   Choose one of smartify's 6 editorial tasks:
   1. Place article on Facebook
   2. Place article on Twitter
   3. Add article to your newsletter
   4. Write an update
   5. Run a headline test
   6. Move to homepage
   
   Smartify calculates exactly which stories fit your chosen editorial tasks best and show you what the predicated impact will be.
   
2. Track
   Keep a clear overview of all actions for maximum grip
   
   You get full control at a glance - the notification tracker allows you to easily define which editorial tips have the highest priority.
   Smartify continuously monitors all the available data and feeds back what’s relevant...
   * status updates
   * strategic tips
   * the predicted impact of your actions
   
3. Manage
   Adjust your own metrics, priorities notifications and change the timing of alerts

Since there is so much to talk about, we've created a special page dedicated to smartify, so we recommend you give it a visit! Or if you are not much of a reader, just book a demo!