Turning data into insights

Smartocto Insights is in perfect sync with every major publishing business model. With the help of our unique analytics solution, you can map the patterns in your audience behaviour and influence their actions. It's all about turning data into insights.

Inform

We measure real audience behaviour and content performance with unrivaled precision thanks to our advanced metrics.

We will measure...

  1. Article reads
  2. Attention time
  3. Read depth
  4. Visitors
  5. Social actions
  6. our unique Content Performance Indicator based on exposure, loyalty and engagement

Get in touch Get a demo
Insights visual
Smartocto Insights offers insights on different levels, like website, articles, authors, sections or topics
Insights tracks conversions to subscriptions or newsletter subscribers really well.
Insights visual
An overview of how your articles performed. These results can be filtered on author, campaign, channel, device, section, topic, etc.

Report

Get what you need, when you need it.

Based on our metrics you can create compelling, automated, insight-filled reports with just a couple of clicks and send them directly to an inbox of your choice.

Take action

Our reports help you understand what works and what doesn't, what appeals to your audience or not. So, you can reflect on your own historical data, map the patterns in your readers’ behavior over a longer period of time and influence their actions. It will help you improve the overall success of your native advertisements, maximise your banner ad revenue, grow subscriptions, prevent churn and more. And best of all: you can translate complex editorial data into actionable insights.

Insightful. Strategic. Genuine.

Insights visual
You can create customisable report, like this one about your missed opportunities

Check out our solutions

We can show you lots more features in a live demo - and answer any specific questions you have as well. Request your demo now or check out one of the packages we offer:
News
Brands
Sports
User needs
E-commerce
Academy

Check out all the features

performance quadrant model
The Quadrant model in smartocto Insights

Are you interested in seeing how our Insights tool could benefit you? Don't hesitate to reach out or sign up for a free demo!

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your story at the centre of it all!