Want to hit the ground running with the User Needs Model 2.0? At smartocto, we make it simple.

By combining powerful data research with cutting-edge AI tools, we deliver Baseline Reports that offer instant, crystal-clear insights into the strengths and weaknesses of your news production.

Are you publishing too many ‘Update me’ stories? Are your service-driven ‘Help me’ articles achieving the highest attention time? Our dynamic graphs reveal the full picture.

We can even dive deep into section-level analysis, showing exactly how your production aligns with what your audience truly values.

Here is what you will get:

  • A report with the analyses of at least 1.000 recent published articles
  • Automatic tagging of user needs (even if you work with your own customised set)
  • A year long seat in smartocto Academy
  • Clear graphs showing the relationship between production and performance
  • In-depth metrics such as word count, page depth, read depth and attention time per user need
  • Smart, actionable analyses from our expert team
  • Sharp conclusions and growth hack suggestions so you can start experimenting right away

Curious about your own Baseline Report? Get in touch with us today through the contact form or e-mail request@smartocto.com.

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Want to see real-world results? Discover how we helped Der Spiegel unlock the full potential of their content strategy:

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Need more proof? Looking for ideas on how to create your own powerful growth hacks after your Baseline Report? Find inspiration here:

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