At smartocto our mission is simple: to help newsrooms make every story count. This goal is something that unites all newsrooms - irrespective of their size, scope or operating budget - and those that manage it are able to achieve the ultimate goal of financial sustainability.
Data and insights play a critical role in this by showing what’s working - and what isn’t. But what if you don’t have the technological know-how, the experience, or the budget for this?
We believe that smart digital publishing should be available to everyone, which is why we build partnerships with grants and democracy and media development organisations. These partnerships enable us to offer consulting, training and access to our tools to do-good media outlets, which helps them in achieving their goals.