Smartocto and consultancy firm FT Strategies partner to deliver a unique editorial analytics proposition for media publishers across the globe.

The collaboration will combine FT Strategies’ strategic and sector expertise and global footprint with cutting-edge data and analytics capabilities from smartocto, enhancing the value provided to global publishing and media clients.

Through global programmes and projects, FT Strategies and smartocto will provide publishers with advanced analytics and expert guidance to enhance editorial decision-making and ensure content strategies are both audience-centric and commercially effective. The partnership will help newsrooms turn insights into action – an approach already delivering impact for leading brands including The Telegraph, Der Spiegel, Reach, Yahoo News and Ringier.

Smartocto CEO Erik van Heeswijk said: “I am convinced that the new combination of world-class consultancy and actionable analytics will bring value to clients. Impact starts when we close the gap between strategy and daily tactics. This unique partnership will certainly lead to better business models and content across the media industry." 

Smartocto’s content analytics empower newsrooms and creators to stay relevant, evolve and innovate, with a customer-first focus. By combining their sector expertise with our strategic insights, we’re excited to drive digital transformation and success for our clients worldwide.

Joanna Levesque Managing Director @ FT Strategies

I am convinced that the new combination of world-class consultancy and actionable analytics will bring value to clients. Impact starts when we close the gap between strategy and daily tactics. This unique partnership will certainly lead to better business models and content across the media industry.

Erik van Heeswijk, smartocto

Erik van Heeswijk CEO @ smartocto

How we can help

Ready to transform your content strategy and achieve impactful results? FT Strategies and smartocto will redefine how you utilise data and analytics offering actionable insights and proven strategies to help you drive audience growth.

Contact us today to explore how this unique partnership can help your organisation stay ahead and innovate for the future.

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What we did before...

FT Strategies and smartocto join forces for User Needs Labs

Consultancy firm FT Strategies and editorial data analytics company smartocto present User Needs Labs, a comprehensive training programme designed to accelerate audience growth.