The smartocto editorial strategy team
We believe that data is only valuable when it leads to action. Our editorial strategy services are designed to bridge the gap between analytics and editorial strategy. Whether you need strategic advice, training, or fresh inspiration, we’re here to help your newsroom grow with data-driven journalism.
Our portfolio includes clearly defined, scalable services, developed specifically for the realities of modern newsrooms.
1. Baseline reports
A sharp and concise editorial analysis of your newsroom’s performance, based on your own data and content. These reports often use the User Needs Model but can also provide broader editorial insights. You’ll receive clear, actionable recommendations tailored to your goals
2. Superuser training
Our training sessions help your team work smarter with smart decision-making tools. Editors, analysts and audience specialists will learn how to make the most of our features – so smartocto becomes a natural part of their workflow.
3. Labs programmes
These collaborative, multi-week learning programmes (developed with FT Strategies) connect publishers working on similar challenges. Together, we dive into formats, workflows and audience strategies – guided by experts.
4. Custom editorial consultancy
Looking for something tailored? We offer one-on-one support around newsroom strategy, workflow optimisation, format development, user needs, brand positioning and more. We bring clarity to complex editorial challenges.
5. Inspirational sessions
Our keynotes, webinars and workshops help align teams around data-informed journalism. Perfect for internal kick-offs, strategy days or editorial retreats. Always rooted in editorial judgement.