Today’s digital landscape is littered with debris. A staggering number of stories fly around without ever reaching an audience. This endangers the very heart of publishing, and it’s something we believe can be reversed.
We're convinced that digital publishing should be smart. This is the only way to make it possible to really connect stories to your audience. Smart to us means using relevant data (we’d rather use less than more) in such a way that publishers are able to optimise the Story Life Cycle© of each story. From creating stories (via real-time analytics) to improving impact – the smartocto tool is here to strengthen the connection with your audience.
We believe publishing is a serious affair; we’ve all been connected to it in one way or another and know the ins and outs. But work should be fun, too. Whether we are working with our clients or with our own team, we don’t shy away from a bit of playfulness. This also manifests itself in how we design things: we think that everything we do should look great and be easy to work with. Boring is not in our playbook. All of this comes with responsibility and we take this seriously. The tool may be powered by data, but our customer service is manned entirely by humanoids. You’ll know us by name - and we’ll know yours. The support and guidance is there for you, whenever you need it. To connect all this is what drives us and we always take action to serve the publishing world better.