smartocto headquarters Nijmegen, the Netherlands

Our key values

expertise
collaboration
action-driven
fun to work with
openness
love for design
expertise
collaboration
action-driven
fun to work with
openness
love for design
expertise
collaboration
action-driven
fun to work with
openness
love for design
 

We come from the media industry ourselves. We've been editors in chief for multiple brands, were heads of digital for large Dutch public broadcasters, developed online formats and have worked as journalists & storytellers too. So we bring lots of experience and relevant competences to the analytics stage.

We know it’s a complex challenge and we are convinced we can only crack this puzzle if we work together. Together we can accomplish almost anything, Right? So let's start with coffee and find out what your story is and see how smartocto can help optimising it!

Newsrooms need a plan to connect to their audience on multiple platforms. That's no easy feat. That’s not a gimme since it’s a jungle out there. Data is the solution, but it need’s to be the right data. And even more importantly it should be actionable. So we get that bringing more data to the newsroom might be a hard sell. But giving understandable tips to all of your storytellers is a no-brainer. So let's get going. We love action!

We love what we do - and that’s helping newsrooms like yours amplify their stories and refine their online strategy. So let's start a good conversation about how to get you started with the most actionable analytics system around. We promise it'll be fun! After all, it’s not actual rocket science.

We believe that being transparent and honest will get us all the way. And don't think there's any need to brag about it - just try us.
We won’t let you down. Pinky promise.

If it looks good, it will get used better (and get better used!). And anyway, if you have to look at data and graphs all day then we might as well make them look good right?!

We come from the media industry ourselves. We've been editors in chief for multiple brands, were heads of digital for large Dutch public broadcasters, developed online formats and have worked as journalists & storytellers too. So we bring lots of experience and relevant competences to the analytics stage.

We know it’s a complex challenge and we are convinced we can only crack this puzzle if we work together. Together we can accomplish almost anything, Right? So let's start with coffee and find out what your story is and see how smartocto can help optimising it!

Newsrooms need a plan to connect to their audience on multiple platforms. That's no easy feat. That’s not a gimme since it’s a jungle out there. Data is the solution, but it need’s to be the right data. And even more importantly it should be actionable. So we get that bringing more data to the newsroom might be a hard sell. But giving understandable tips to all of your storytellers is a no-brainer. So let's get going. We love action!

We love what we do - and that’s helping newsrooms like yours amplify their stories and refine their online strategy. So let's start a good conversation about how to get you started with the most actionable analytics system around. We promise it'll be fun! After all, it’s not actual rocket science.

We believe that being transparent and honest will get us all the way. And don't think there's any need to brag about it - just try us.
We won’t let you down. Pinky promise.

If it looks good, it will get used better (and get better used!). And anyway, if you have to look at data and graphs all day then we might as well make them look good right?!

We come from the media industry ourselves. We've been editors in chief for multiple brands, were heads of digital for large Dutch public broadcasters, developed online formats and have worked as journalists & storytellers too. So we bring lots of experience and relevant competences to the analytics stage.

We know it’s a complex challenge and we are convinced we can only crack this puzzle if we work together. Together we can accomplish almost anything, Right? So let's start with coffee and find out what your story is and see how smartocto can help optimising it!

Newsrooms need a plan to connect to their audience on multiple platforms. That's no easy feat. That’s not a gimme since it’s a jungle out there. Data is the solution, but it need’s to be the right data. And even more importantly it should be actionable. So we get that bringing more data to the newsroom might be a hard sell. But giving understandable tips to all of your storytellers is a no-brainer. So let's get going. We love action!

We love what we do - and that’s helping newsrooms like yours amplify their stories and refine their online strategy. So let's start a good conversation about how to get you started with the most actionable analytics system around. We promise it'll be fun! After all, it’s not actual rocket science.

We believe that being transparent and honest will get us all the way. And don't think there's any need to brag about it - just try us.
We won’t let you down. Pinky promise.

If it looks good, it will get used better (and get better used!). And anyway, if you have to look at data and graphs all day then we might as well make them look good right?!

Our Vision

We believe in smart digital publishing so stories can find the audiences they deserve - and really connect to them.

Our Mission

We build simple-to-use and powerful technology that empowers editors to optimise the Story Life Cycle© with actionable data.

we measure what matters to you!

Stories that matter

As humans we’re hardwired to respond to stories. It’s a narrative form we all understand, and it’s no coincidence that that’s why it’s our focus. Stories matter. It’s probably why you got into journalism and publishing in the first place. Heck, it’s why we did.

So, smartocto’s mission has always been - and will always be - to find the best way out for your story. We calculate the best scenario for every story, leaving you more time to do the wordsmith stuff you’re hardwired to do.

We calculate the best scenario for every story

Our Manifesto

Today’s digital landscape is littered with debris. A staggering number of stories fly around without ever reaching an audience. This endangers the very heart of publishing, and it’s something we believe can be reversed.

We're convinced that digital publishing should be smart. This is the only way to make it possible to really connect stories to your audience. Smart to us means using relevant data (we’d rather use less than more) in such a way that publishers are able to optimise the Story Life Cycle© of each story. From creating stories (via real-time analytics) to improving impact – the smartocto tool is here to strengthen the connection with your audience.

We believe publishing is a serious affair; we’ve all been connected to it in one way or another and know the ins and outs. But work should be fun, too. Whether we are working with our clients or with our own team, we don’t shy away from a bit of playfulness. This also manifests itself in how we design things: we think that everything we do should look great and be easy to work with. Boring is not in our playbook. All of this comes with responsibility and we take this seriously. The tool may be powered by data, but our customer service is manned entirely by humanoids. You’ll know us by name - and we’ll know yours. The support and guidance is there for you, whenever you need it. To connect all this is what drives us and we always take action to serve the publishing world better.

Because life's just simply better with great stories

Our editorial analytics help you optimise the impact of your stories; at the right moment, on the right channel, in the right form.