Imagine being able to tap into the deepest desires and needs of your audience, and create content that truly resonates with them. That's exactly what the User Needs Model can do for you.

Smartocto is the only editorial analytics platform in the world that's built around user needs. With Al-powered features, actionable insights, and smart notifications, it helps newsrooms create content that connects, converts, and keeps audiences coming back.

Smartocto offers 3 carefully tailored packages to support our editorial team with the integration and analyses regarding user needs. In our experience we've found that these three options cover most bases for most newsrooms:

  1. Please feel free to ask for a demo, presented by a member of our user needs team.
  2. Start with the smartocto user needs packages and be effective right away.
  3. We tell you at a glance what the future of smartocto and user needs will look like.

ready-made packages to get started with the user needs

Package 1: User needs starter package

This is our ultimate introductory go-to solution for newsrooms starting out with user needs*

  • You're excited by user needs and suspect that they're something your newsroom should be working with
  • You haven't yet introduced the model
  • Maybe you've convinced a few people that the idea's a good one, or want to test it out on a smaller scale before rolling it out more widely
  • You're at the start of figuring out the approach - and how it will fit into vour
  • strategy and business goals

* We also recommend this package for smaller brands: those with fewer content creators, and who don't produce and publish as many stories on a day to day basis.

Baseline measurement

Package 2: User needs pro package

  • When you're already familiar with the User Needs Model 2.0 and you're convinced that it will bring value to our newsroom*
  • You've experimented with the model yourself. You might even have some results already to show it works
  • You want to integrate it into your overall strategy
  • This package will help you make more data-supported decisions - and the smart notifications, visualisations and Al-powered features will make your newsroom even more audience-centric.

* We also recommend this package to mid-sized newsrooms - those who tend to publish up to 10 stories a day, have five or more editors in the newsroom, have a large digital footprint and cover a wider variety of topics.

Quadrant analysis on the user needs
Quadrant Model of Content Optimisation on user needs

Package 3: user needs expert package

  • When our newsroom is larger and more mature*
  • You alreadv have more experience than average in working with User Needs Model 2.0 and you've seen the first proof that it brings values to our newsroom.
  • You're now at the point where the audience centric strategy needs to improve and you want to support that with powerful analytics
  • smartocto actionable analytics can run side-by-side with your current content analvtics, but as a laver focused solely on user needs, it'll support your strategy and give you all the insights you need (in real time) about the effectiveness of your approach and give you a deeper understanding of opportunities for growth and optimisation.

* we also recommend this package for large newsrooms who generally get traffic in the region of 50 million pageviews a month - it'll just give you the nuance and power vou need to harness the approach effectively and efficiently.

Waves on user needs
Waves: customisable dashboard with real time insights on user needs
Goals on user needs
Goals: keep track of your goals on user needs

Future plans with user needs

We are actively working on a lot more that will power the User Needs Model with actionable analytics and you will have a front seat in that lab. Some secret stealth projects:

  • Let our prediction engine Smartify state which ‘Update me’ story needs to be followed with which new user need;
  • Working with clients to produce almost custom notifications with specific purposes;
  • Calculating strategic notifications on user needs and authors, topics, referrers, conversions and much more;
  • In smartocto Goals, you can set a target on pageviews per user need. More metrics will come.

If you're serious about taking your content strategy to new heights with User Needs, then smartocto is the tool you need. And frankly, the only one that can take it to the next level. Our powerful suite of features and world-class experts are here to support you every step of the way, ensuring that you're always delivering content that resonates with your audience. So don't wait - book a meeting with our user needs team today and discover what smartocto can do for you!

Get a demo. ↓