Join a new programme by smartocto, Dmitry Shishkin and FT Strategies. Over the course of six months or a year, this programme will help news publishers strengthen their audience-centric storytelling through data and AI.
User Needs Labs 4.0: your intro to audiencecentricity
During the User Needs Labs project, it felt like a big relief to see that other media are experiencing the same problems. And that we can help each other move forward when we use the same editorial language.
Johanna Käkönen digital producer @ Turun Sanomat
What is included in User Needs Labs?
At the heart of our Labs programme is the baseline report. If you can't manage what you don't measure, then you absolutely must ensure that how you're measuring your success is robust.
The baseline report looks at 5k articles across your site, and draws insights and reports based on these findings. From here, we'll work with you to identify what's working, what isn't - and where the opportunities lie in order to become audience-centric and to put your content in line with your brand identity.
It's really powerful stuff and our Labs alumni agree.
THE ONE YEAR PROGRAMME
A full year of smartocto’s editorial analytics suite
- Dashboards, reports, A/B testing and more
- All AI powered features: headline alternatives, AI content tagger, Decisions, smart notifications and article suggestions
Training and knowledge sessions (first 6 months)
- Expert, structured training from the world’s leading specialists on user needs for news and audience strategy, including Dmitry Shishkin
- Six monthly online masterclasses of two hours each on user needs, content planning, conversions, loyalty, engagement and related topics
- Analysis of at least 5,000 articles to understand your current performance and uncover opportunities for improvement. This serves as the baseline report
- Four private one to one sessions of two hours each to support implementation
Action and optimisation (final 6 months)
- Monthly check ins
- Support to operationalise the user needs approach and connect it to your specific business challenges
- Help with ongoing use of smartocto’s editorial analytics suite
- Collaboration with FT Strategies, the specialist media consultancy from the Financial Times
"The experiments we conducted during User Needs Labs contributed to better journalism. The discussions in the editorial team became sharper. We managed to find more balance in the various needs that exist among our audience."
Peter Knol data analyst @ Nederlands Dagblad
THE SIX MONTH PROGRAMME
Six months of smartocto’s editorial analytics suite
- Dashboards, reports, A/B testing and more
- All AI powered features: headline alternatives, AI content tagger, Decisions, smart notifications and article suggestions
Training and knowledge sessions (first 3 months)
- Expert, structured training from the world’s leading specialists on user needs for news and audience strategy, including Dmitry Shishkin
- Three monthly online masterclasses of two hours each on user needs, content planning, conversions, loyalty, engagement and related topics
- Analysis of at least 5,000 articles to understand your current performance and uncover opportunities for improvement. This serves as the baseline report
- Two private one to one sessions of two hours each to support implementation
Action and optimisation (final 3 months)
- Monthly check ins
- Support to operationalise the user needs approach and connect it to your specific business challenges
- Help with ongoing use of smartocto’s editorial analytics suite
- Collaboration with FT Strategies, the specialist media consultancy from the Financial Times
Who can join?
- Publishers and newsrooms
- Broadcasters and media companies
- Content teams with a multi platform strategy
- Organisations committed to user needs and actionable data
Typical participants include:
Editor in Chief, Audience Engagement Manager, Social Media Manager, Data Analyst, Editorial Staff, Product Owner, Digital or Innovation Manager
Pricing
The price will partly depend on your data setup. What we can promise is that the programme is offered at a highly competitive rate, including a substantial discount on the implementation of our system. After a short conversation we can give you a clear cost indication.
Final pricing depends on:
- Monthly traffic (data costs)
- Number of brands included
- Desired tech feature set
Interested? Contact request@smartocto.com to discuss your participation.
Fill in the form below.