It’s time for the next chapter in the user needs approach. Use in-depth data analysis to come up with growth hacks. Show your colleagues how it’s done.

In our recently published guide to growth hacks, we’ve documented how news organisations using smartocto are running experiments to improve their website performance. Visitors return more often, read more pages, and spend more time with the content.

How did they get there? It’s a method that’s simple enough to follow – though it does require some careful thought and commitment. In this webinar, we’ll walk through that process together with one of our clients, in the hope it will inspire you to take your own user needs strategy to the next level.

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Tuesday September 2nd
15:00 Central European Time

In around 60 minutes, you’ll learn:

  • What growth hacks are, and how they can help you achieve specific editorial goals
  • How baseline reports can help identify the strengths and weaknesses in your newsroom’s performance
  • How to convince colleagues of the power of user needs with smartocto’s ‘smoking gun’: focused articles perform better
  • How to come up with your own simple and effective growth hacks

Join us for a one-hour crash course on this topic. Prefer to read up first? You can download the guide here. But the webinar gives you the opportunity to ask questions directly to our guest speakers:

Our speakers

Stefan ten Teije
Antti Karvanen
Aliya Itzkowitz
Stefan ten Teije
Antti Karvanen
Aliya Itzkowitz
Stefan ten Teije
Antti Karvanen
Aliya Itzkowitz
 

Editor and trainer @ smartocto

Head of Digital @ A-lehdet. He used a baseline report from smartocto to come up with growth hacks for the Finnish publisher.

Manager @ FT Strategies. As a consultant, she regularly joins newsroom teams that want to work with user needs, to support them in that process.

Editor and trainer @ smartocto

Head of Digital @ A-lehdet. He used a baseline report from smartocto to come up with growth hacks for the Finnish publisher.

Manager @ FT Strategies. As a consultant, she regularly joins newsroom teams that want to work with user needs, to support them in that process.

Editor and trainer @ smartocto

Head of Digital @ A-lehdet. He used a baseline report from smartocto to come up with growth hacks for the Finnish publisher.

Manager @ FT Strategies. As a consultant, she regularly joins newsroom teams that want to work with user needs, to support them in that process.

Please send in questions if you already have them. If you can’t join us live, we’ll send you the recording afterwards.

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